What are the responsibilities and job description for the Digital Enablement Specialist position at CAT?
TEAM UP WITH US!
The Digital Enablement Specialist plays a role in accelerating our digital transformation by contributing to key enablement efforts across internal teams and customer-facing initiatives.
This individual provides guidance to sales, product, and branch teams, while also engaging directly with customers to promote and onboard digital solutions. The Digital Enablement Specialist supports the continuous improvement of digital tools by collecting user feedback, analyzing adoption data, and helping implement regional go-to-market approaches.
DO YOU HAVE WHAT IT TAKES?
WHAT YOU'LL DO:
· Implement enablement initiatives for internal teams and customers by creating training sessions, assisting with impactful presentations, and onboarding of key accounts.
· Execute regional go-to-market strategies for digital products, aligning efforts with Caterpillar’s global direction while adapting plans to fit Warren CAT’s local customer needs.
· Act as a resource on Warren CAT’s digital tools, offering guidance to team members and customers.
· Gather and interpret feedback from customers and employees to help identify patterns and suggest improvements for product functionality and user experience.
· Contribute to sales and growth projects by supporting efforts to increase digital channel adoption, attract new customers, and expand solution usage.
· Maintain strong relationships with Caterpillar and key accounts, contributing to initiatives aimed at enhancing customer satisfaction and improving Net Promoter Score (NPS) performance.
· Other duties as assigned.
WHAT YOU’LL NEED
· Bachelor’s degree in business, marketing or related field, along with 2 to 4 years of relevant experience; or an equivalent combination of education and experience.
· Proven experience in digital product enablement, customer success, or sales support, preferably in a heavy equipment, construction, or industrial services environment.
· Strong presentation and communication skills, with experience delivering to technical and non-technical audiences.
· Ability to work cross-functionally and influence without authority.
· Understanding of digital transformation trends, customer behavior, and change management principles.
· Experience with Caterpillar systems and platforms (e.g., VisionLink, Parts.Cat.Com, SIS2.0) is a plus.
IMPORTANT INFORMATION
While performing the duties of this Job, the employee is regularly required to talk, see and hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk and to lift and move up to 50lbs.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually quiet.
Required travel up to 15%.
This position is not considered a safety sensitive position.
The Job description is subject to change by the employer as the needs of the employer and requirements of the job change.
EEO/AA