eComm and Digital Marketing Specialist

Caster Connection is an established company with a history of success and ambitious plans for expansion. We have a strong track record of consistent revenue growth and are renowned for our outstanding customer service, long-term customer relationships, and high-quality casters and wheels. Driven by our core values of Customer-First Mindset, Continuous Improvement, and Commitment to Excellence, we are a dynamic company seeking an eCommerce & Digital Marketing Specialist to join our team.

About the Role

Working amongst the marketing department team, the eCommerce & Digital Marketing Specialist will strategically maintain and develop nearly all aspects of CasterConnection.com’s product offering, develop strategy to grow eCommerce sales and inbound lead generation, and will play a large role in developing an optimal client experience.

Position Location:This is a hybrid position in our Columbus, Ohio headquarters
Schedule: Monday – Friday, 8:00 am – 5:00 pm
Hybrid position: 3 days in-office, 2 days remote

Key Responsibilities

• Develop, execute, and report on eCommerce and digital marketing strategies to grow online revenue and qualified inbound leads, using data-driven insights to continually optimize performance
• Lead and manage (along with the Director of Marketing) eCommerce goals, projections, and conversion rate optimization initiatives
• Manage merchandising and on-site optimization efforts, including product listings, category pages, pricing, promotions, and navigation updates
• Plan, execute, and optimize paid advertising and promotional campaigns across platforms such as Google Ads
• Develop and maintain a comprehensive SEO strategy, including keyword research, content optimization, technical SEO, link-building, and optimization for AI-driven search experiences (e.g., AI Overviews and conversational queries)
• Monitor website health and performance, conduct technical audits, and collaborate with web developers to ensure optimal site functionality and search visibility
• Research competitive activity and emerging trends in eCommerce, digital marketing, and search
• Manage external agency relationships (web development, paid media, and other partners)
• Collaborate cross-functionally on brand and product content development.
• Perform other accounting or administrative duties as assigned.

Minimum Qualifications

• Minimum of 5 years in digital marketing, with a proven track record in SEO, digital advertising, and eCommerce optimization
• Strong understanding of SEO tools such as SEMrush, Moz, and Uber Suggest
• Proficiency in Google Analytics, Google Ads, and various google reporting tools
• Working knowledge of optimizing websites for modern search experiences, including AI-generated search results and conversational AI queries
• Ability to analyze and interpret data to inform marketing strategies and generate performance reports
• Experience working with eCommerce platforms
• Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams and stakeholders
• Associate or bachelor’s degree in related field is preferred.

Why you’ll love working at Caster Connection

We are a company that puts our customers and employees first. We offer a competitive salary and benefits package that includes:

• Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Caster Connection
• Eligible for discretionary quarterly bonus
• 401(k) with match after 1 year of employment
• Life and disability insurance
• Paid Time Off Holidays

Job Type: Full-time

Pay: $90,000.00 - $105,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Experience:

• Digital Marketing: 5 years (Required)

Ability to Commute:

• Columbus, OH 43228 (Required)

Work Location: Hybrid remote in Columbus, OH 43228

Salary : $90,000 - $105,000