What are the responsibilities and job description for the New Product Development Marketing Manager position at Cascade Designs Inc?
Want to work and play in the foothills of the Sierra Nevada Mountains? Cascade Designs, home to MSR, Therm-a-Rest, Platypus, SealLine, Packtowl and Varilite, is now headquartered in Reno, NV. Just over an hour from Lake Tahoe with 300 days of sunshine each year, this is the perfect work and play destination for outdoor adventurers at every level. We are seeking passionate, driven, curious people who not only love the outdoors but strive to bring the same passion and curiosity into their work with them every day.
Our Brands:
Therm-a-Rest, MSR, Platypus, SealLine, PackTowl, VariLite
We are currently seeking a New Product Development Marketing Manager.
The New Product Development Marketing Manager drives the execution of global product marketing initiatives for Therm-a-Rest, PackTowl, SealLine, Varilite while supporting key commercial and sales enablement programs across assigned brands. This role is responsible for delivering high-quality marketing outputs that support our product launches, sales initiatives, and global events.
This role serves as a central integrator across teams, ensuring alignment of inputs, timelines, and deliverables across multiple stakeholders.
Key Responsibilities
Product Marketing & Project Management
- Own end-to-end marketing delivery for Therm-a-Rest, PackTowl and Varilite product portfolios for all artwork components on the product Bill of Materials
- Develop Marketing project briefs, timelines, and milestones for new and existing products
- Coordinate cross-functional teams to execute marketing initiatives on time and to standard
- Support product positioning, naming, and messaging development
Commercial Programs & Sales Enablement
- Provide planning and execution support for the Elastic Customs Collections Outdoor Brands digital workbook
- Ensure alignment of Thermarest, PackTowl and Varilite product information, messaging, and assets across all materials.
- Trade shows, events, and POP/signage
- Sell sheets and other sales collateral
- Act as primary point of contact for Sales intake, translating needs into actionable marketing deliverables
Elastic/Digital Workbook Ownership
- Support planning and execution of global sales enablement initiatives, including Elastic Custom Collections Outdoor Brands digital workbook (2x annually)
- Ensure alignment of product information, messaging, and assets across all materials
- Partner with Senior NPD Marketing Manager, Sales and Product teams to gather inputs
- Partner with cross-functional stakeholders to ensure accuracy and completeness of technical product information
Cross-Functional Coordination
Collaborate with:
- Product Development teams to support product launches
- Sales teams to align on priorities and deliverables
- Operations and Configuration Control for artwork release and production timelines
- Creative team to provide copy and graphic direction
- Coordinate inputs across multiple brands and stakeholders to ensure cohesive outputs
Asset Development & Execution
Oversee development of:
- Packaging (multilingual)
- Product instructions and documentation
- On-product graphics and color consultation
- Content for website PDP updates and new product launches (in partnership with Marketing and Ecommerce team)
- Support photo shoots and asset creation (with Creative/Production teams)
Process & Workflow Management
- Manage project workflows and timelines within project management system
- Develop and refine processes to improve efficiency and execution
- Coordinate with external vendors (translations, print, creative)
- Ensure projects are delivered on time, on budget, and to quality standards
Required Qualifications
- Bachelor’s degree in Marketing, Business, or comparable experience in related field
- 3 years of experience in product marketing, project management, or related field
- Proven ability to manage multiple projects simultaneously in a fast-paced environment
- Strong project management and organizational skills
- Experience coordinating cross-functional teams and external vendors
- Ability to manage timelines, assets, and deliverables across multiple stakeholders
- Strong written and verbal communication skills
Preferred Qualifications
- Experience in consumer goods, outdoor industry, or related field
- Experience supporting sales enablement initiatives (e.g., collateral, events, catalogs/workbooks)
- Experience working with project management tools (e.g., Monday.com or similar)
- Familiarity with packaging, print production, and/or asset development processes
Key Competencies
- Execution excellence: Strong ability to drive projects from brief through delivery
- Attention to detail: Ensures accuracy and consistency across deliverables
- Organization & prioritization: Manages high volume of work with competing deadlines
- Collaboration: Works effectively across Sales, Product Development, and Operations
- Adaptability: Comfortable shifting priorities and responding to changing needs
- Communication: Clear, proactive communication across stakeholders
Some of our amazing benefits include...
- 3 weeks paid time off per year
- 10 paid holidays
- 3 Floating holidays
- Great health benefits (medical, dental, vision)
- 401(K) with company matching
- Life insurance paid by Cascade Designs
- Activity Gear Loaner Program and discounts on products purchased through Pro Deals
- $100 to spend on Cascades Designs products and an employee discount on all Cascade Designs gear!
The position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Cascade Designs Inc.
Cascade Designs began in 1972 with the simple desire to provide a more comfortable night outdoors. Since then, we have grown to become the parent company of some of the most respected brands in the outdoor industry. Though much has changed over the years, our methods for achieving excellence have not. We believe that manufacturing many of our products in our own U.S. and European facilities is an essential element in maintaining the quality users deserve, and that by striving to exceed our customers’ expectations of service, we will be successful for many years to come.
Our core purpose is to provide innovative, useful and long-lasting products that improve the adventures and wellbeing of our customers.
Cascade Designs Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, gender, sex, age, national origin, religion, sexual orientation, gender identity/expression, genetic information, veteran's status, marital status, pregnancy, disability, or any other basis protected by law.
Salary : $80,000 - $110,000