What are the responsibilities and job description for the Social Media Manager position at Carolina Core FC?
Social Media Manager
Carolina Core FC
Position Overview
Carolina Core is seeking a creative, driven, and highly adaptive Social Media Manager to lead the day-to-day execution of social media across Carolina Core FC and future sports and entertainment properties. This role is responsible for building authentic engagement, capturing compelling content, and transforming social channels into powerful drivers of community connection, brand affinity, and revenue growth.
The ideal candidate is equal parts creator, strategist, trend-watcher, and community builder — someone who understands how to turn moments into momentum and digital engagement into real-world action. This person will collaborate closely with the marketing team and support ticketing, partnerships, and event operations to ensure social media brings the full Carolina Core experience to life across all platforms.
Key Responsibilities
Social Strategy & Channel Ownership
- Manage all social media channels for Carolina Core FC and future properties.
- Develop and execute platform-specific strategies focused on growth, engagement, and conversion.
- Build monthly content calendars aligned with marketing priorities, campaigns, revenue goals, and event schedules.
- Maintain consistent brand voice, messaging, and visual standards across all platforms.
Content Capture, Creation & Publishing
- Capture real-time content at games, events, practices, press opportunities, and community activations.
- Produce high-quality short-form videos, photos, graphics, and written content tailored to each platform.
- Edit content using tools like Adobe Premiere, Final Cut, Lightroom, Photoshop, or mobile-first tools such as CapCut.
- Schedule and publish content with accuracy, consistency, and attention to detail.
Data, Insights & Optimization
- Track and analyze key metrics including engagement, reach, audience growth, conversion, and sentiment.
- Use data to refine strategy, adjust content formats, and improve platform performance.
- Produce regular reporting with insights and recommendations for ongoing optimization.
- Support revenue-driving initiatives — including ticketing, merchandise, and sponsorship — through data-informed content decisions.
Community Management & Fan Engagement
- Monitor social channels daily and engage with fans and followers in a timely, brand-aligned manner.
- Respond to comments, messages, and tags to foster meaningful conversation and community connection.
- Identify opportunities for community-driven content, fan features, and audience participation.
- Maintain a positive, engaged, and respectful online environment.
Trend, Culture & Platform Awareness
- Stay current with social media trends, platform updates, and emerging content formats.
- Understand relevant sports culture, soccer culture, and pop culture moments that may influence engagement.
- Adapt content to reflect evolving best practices, algorithms, and user behaviors.
Cross-Functional Collaboration
- Partner with marketing, communications, partnerships, merchandise, event operations, and community teams.
- Integrate sponsor and partner messaging into social content in a clear and effective way.
- Support cross-department campaigns and major announcements with timely digital storytelling.
- Ensure social media aligns with broader organizational objectives and brand strategy.
Event & Matchday Coverage
- Provide real-time coverage during matchdays and major events.
- Capture and publish key moments, behind-the-scenes content, and post-event highlights.
- Work evenings, weekends, and event days as required by the live-event environment.
Qualifications
- 2–4 years of experience managing social media for a brand, sports team, entertainment property, or fast-paced organization.
- Proven ability to create high-quality content at volume and under tight deadlines.
- Proficiency with video and photo editing tools (Premiere, Final Cut, Lightroom, Photoshop, CapCut, etc.).
- Strong writing, storytelling, and visual communication skills.
- Experience with social scheduling and analytics tools (Sprout, Later, Hootsuite, Buffer, Slate, and native platform tools).
- Ability to balance creative instincts with data-driven decision making.
- Strong organizational skills with exceptional attention to detail.
- Willingness to work evenings and weekends for games and events.
- Experience in sports, live entertainment, or event-driven environments is a plus.
- Understanding of soccer culture or live-event fan culture is helpful.
- Demonstrated success growing social media audiences at scale.
- Experience mentoring interns or content contributors.
- Familiarity with CRM systems, audience segmentation, or digital analytics tools.
Work Environment & Location
This is a full-time, in-person role based in High Point, North Carolina. The Social Media Manager will attend events regularly to capture real-time content.
Equal Opportunity Statement
Carolina Core is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.