What are the responsibilities and job description for the Strategic Marketing Lead position at Carney, Sandoe & Associates?
About the Role
The Director of Strategic Marketing and Community Engagement plays a critical role in shaping the Shrewsbury Montessori School's image and reputation. As a member of the administrative leadership team, this individual will be responsible for developing and implementing a comprehensive marketing strategy to enhance the school's visibility and appeal to prospective families.
**Key Responsibilities:**
Requirements:
* Bachelor's degree in Communication, Business, Marketing, or a related field
* At least five years of experience in journalism, communications, marketing, or enrollment management; demonstrated success in strategic communications, marketing, and enrollment management
* Exceptional organizational, writing, and editing skills, with a creative, measured, and analytical approach to communications
* Expertise in digital marketing tools, including social media platforms, website development, and emerging technologies
* Excellent project management and implementation skills
* A strategic thinker with a collaborative mindset, a sense of humor, and a desire to become a visible, engaged member of the SMS community
The Director of Strategic Marketing and Community Engagement plays a critical role in shaping the Shrewsbury Montessori School's image and reputation. As a member of the administrative leadership team, this individual will be responsible for developing and implementing a comprehensive marketing strategy to enhance the school's visibility and appeal to prospective families.
**Key Responsibilities:**
- Develop and execute a strategic marketing plan to achieve enrollment, communications, and development goals.
- Collaborate with the Admission team to design and implement marketing programs that support enrollment and retention efforts.
- Evaluate communication tools and platforms to optimize their effectiveness in sharing important information campus-wide.
- Foster a sense of community by engaging with internal and external audiences, enhancing the school's reputation among faculty, staff, alumni, parents, grandparents, prospective families, and other community stakeholders.
Requirements:
* Bachelor's degree in Communication, Business, Marketing, or a related field
* At least five years of experience in journalism, communications, marketing, or enrollment management; demonstrated success in strategic communications, marketing, and enrollment management
* Exceptional organizational, writing, and editing skills, with a creative, measured, and analytical approach to communications
* Expertise in digital marketing tools, including social media platforms, website development, and emerging technologies
* Excellent project management and implementation skills
* A strategic thinker with a collaborative mindset, a sense of humor, and a desire to become a visible, engaged member of the SMS community
