What are the responsibilities and job description for the Strategic Marketing Manager position at Bedi Dental Group?
Description
We are seeking a Manager of Sales and Marketing to join our team at Bedi Dental
Group. As a Manager of Sales and Marketing, you will report to the Chief
Operating Officer (COO) and will be responsible for overseeing the organizations
image and brand, along with analyzing performance data, building and executing
strategic campaigns to acquire and retain patients.
Key Responsibilities :
Creating and implementing strategic sales and marketing plans aligned with
the overall company objectives
Build and maintain relationships with new and existing referral sources
Adjust sales and marketing plans based on office performance
Develop public relations campaigns, identifying target audience and setting
communication objectives
Develop brand positioning and messaging across all 9 offices
Identify target markets and customer segments to focus sales and
marketing efforts on
Conduct market research to understand customer needs and competitors
Analyzing sales data to identify areas for improvement and adjust strategies
accordingly
Increase pipeline of referral sources
Fostering collaboration between marketing and operations
Implementing strategies to improve customer retention and loyalty
Overseeing the companies social media presences
Increase brand and image with digital marketing
Managing and motivate a team of public relations professionals and a
marketing specialist
What You'll Need to Succeed
3 years experience as a sales and marketing leader
Proven track record of success in sales and marketing leadership roles
Excellent communication and presentation skills
Strategic thinking and ability to develop comprehensive plans
Strong analytical and problem-solving skills
Ability to work in a face pace environment
Previous experience with dental is a plus but not required
Digital Marketing (SEO & SEM)
Social Media and Paid Media expertise
