Senior Programmatic Specialist

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The Senior Programmatic Specialist is responsible for the oversight of campaign development and setup, regular performance evaluation, optimization, and direction of the Programmatic Digital Strategy of paid Display and Streaming campaigns run primarily within the Google Display & Video 360 (DV360) and Viant Adelphic DSPs (Demand-Side Platform) for Carnegie’s more complex higher education clients. They support and mentor Programmatic Associates and Specialists by providing training and feedback on best practices. Senior Programmatic Specialists may have the opportunity to scale into a management role as business needs evolve.

Duties and Responsibilities:

• Campaign Set Ups and Management
• Oversee the work of Programmatic Associates and Specialists in the setup of complex Display, Video (YouTube, Pre-Roll, CTV, Netflix, Hulu), and Audio (Spotify, Podcasts) campaigns in DV360, Viant, and other Programmatic platforms per the latest best practices
• Maintain and monitor campaign performance according to key KPI(s) through monthly optimizations to inform client-facing reporting
• Work with the internal Media Solutions Team and other external partners as needed to ensure Programmatic campaigns are executed according to best practices and performing optimally per client goals
• Work with Digital Strategists to dictate the Programmatic strategy for proposal requests, RFPs, and strategy pivots in order to achieve client goals
• Reporting and Analysis
• Analyze campaign performance effectively based on monthly data trends seen in the platform and Data Studio dashboards to create monthly contextual insight notes that are client-facing
• Craft meaningful and strategic recommendations for client review based on campaign data trends that will have a positive impact on performance
• Leverage AI to automate complex data analysis and accelerate strategic decisions
• Internal Team
• Work collaboratively in a team environment with others, including internal team members, as well as external vendors and partners who serve as an extension of the Programmatic team
• Collaborate strategically with other internal specialists including the Digital Strategy team and other key digital team members to develop fully integrated campaigns to meet client goals
• Show thought leadership through contributions in team meetings, including bringing forward ideas around process improvements, new best practices, and ways to test new ideas and services
• Leadership Responsibilities
• Exhibits proactive ownership of the programmatic landscape by staying ahead of evolving industry offerings and emerging technologies
• Maintains a leadership presence through consistent mentorship and the contribution of strategic thought leadership to the broader team
• Has an integral part in training new employees that join the Programmatic Team
• Demonstrates the readiness to assume management responsibilities for direct reports as evolving business needs require
  

Knowledge/Skills/Abilities:

• Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
• Demonstrate problem-solving and critical thinking skills by utilizing resources to work independently and troubleshoot arising issues before escalating to other team members
• Exhibit strong written communication skills and the ability to articulate complex programmatic concepts to both internal and external stakeholders, including presenting technical insights clearly during client calls
• In-depth expertise in the paid digital marketing landscape, with a focus on end-to-end programmatic infrastructure and how ad auction mechanisms drive client performance and campaign outcomes
• Quick learner and ability to adapt to new and changing technologies
• Passion, energy, and enthusiasm for digital marketing and client success
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
  
  

Credentials and Experience:

• Bachelor’s degree required; Marketing/Advertising major or concentration is preferred
• 3 or more years of experience managing Display and Streaming campaigns in DV360 or other DSPs required
• Experience with Viant’s DSP is a plus
• Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs and success metrics
• Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics
• Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides) is a plus
• Currently certified in Google Ads Display, Google Ads Video, or Display & Video 360 is a plus
• Stays current on industry trends and emerging technologies, including AI-powered tools, using innovative thinking to improve efficiency, streamline workflows, and drive stronger client outcomes is a plus
  
  

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.