Media Solutions Strategist

The Media Solutions Strategist manages the successful delivery, client satisfaction and retention for campaigns executed by the Carnegie Media Solutions team. Serving as the primary bridge between the sales team, the client, and the technical delivery/ops groups, this role focuses on project managing the timely and accurate execution of integrated media programs (PPC, Social, Programmatic). The Media Solutions Strategist plays a pivotal role in supporting the sales process, ensuring campaign alignment with client goals, and leveraging performance insights to drive renewals and revenue growth.

Duties and Responsibilities:

Sales Support & Solutioning

• Act as a subject matter expert during the sales process, supporting Sales on “sell-in” calls to represent media capabilities and answer technical questions.
• Collaborate with sales to ensure proposed media plans are realistic, achievable and aligned with client business objectives before contract signature.
• Provide strategic direction and support to help identify at-risk clients, working proactively to improve relationships and mitigate non-renewals.
  
  

Project Management & Delivery

• Oversee the end-to-end delivery of campaigns, ensuring all projects are launched on time, within budget and fully according to defined campaign parameters.
• Manage the workflow between the client and the execution teams (e.g., Search, Social, Creative, Media Ops), resolving blockers to ensure seamless delivery.
• Serve as the primary point of accountability for campaign accuracy, verifying that the final output matches the client’s signed insertion order and goals.
  
  

Reporting, Insights & Retention

• Serve as the “final eyes” on monthly reports to ensure data accuracy and that insights are strategic, on-point and tell a compelling story of success.
• Analyze campaign performance data not just for optimization, but to identify trends that support the narrative for contract renewals and upsell opportunities.
• Lead monthly client check-ins to present performance, contextualize results, and guide the client toward future investments.
• Collaborate with platform specialists to translate complex data into clear, actionable business intelligence that demonstrates value to the client.
  
  

Internal Collaboration

• Show thought leadership by keeping pace with digital landscape trends and bringing forward ideas to increase client satisfaction and campaign success.
• Promote cross-divisional communication to ensure a seamless internal workflow and client experience.
  
  

Knowledge/Skills/Abilities:

• Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal team members.
• Experience analyzing and reporting on data trends with a full understanding of digital marketing KPIs (e.g., CPA, ROAS, CTR) and how they relate to client renewal goals.
• Excellent attention to detail and the ability to effectively multitask and manage strict timelines in a deadline-driven atmosphere.
• Ability to support the sales process and identify opportunities for account growth and retention.
• Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members
• Due to the remote environment, effective communication and time management skills are required, as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Physical requirement: Must be able to work at a computer for prolonged periods
  
  

Credentials and Experience:

• Bachelor’s degree required; Marketing/Advertising, Business, or Communications major preferred.
• 3 years of experience in digital client success, account management, or media planning.
• Proven track record of supporting sales teams and driving client retention.
• Experience analyzing data using visualization tools (e.g. Google Looker Studio) and analytics platforms (e.g. Google Analytics)
• Google Ads and/or Google Analytics certifications a plus
• Experience with Asana or other project management software tools is a plus.
  
  

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.