Digital Marketing Technologist

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Case Studies

• Rice University
• Ohio Wesleyan University
• The University of Mississippi
• Kettering University
• Florida Southern College
• University of Texas at Tyler
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The Digital Marketing Technologist is responsible for the end-to-end setup, integration, and ongoing maintenance of Customer Data Platforms (CDPs) for Carnegie’s higher education clients. Working cross-functionally with internal teams and directly with clients, the Technologist maximizes CDP utility, aligns technical frameworks with institutional goals, and uncovers strategic opportunities to leverage data effectively.

Duties and Responsibilities:

• Platform Setup & Configuration
• Deploy customer data platforms utilizing Carnegie’s higher-ed playbook, tailoring the implementation to align with each client’s unique website architecture and technology stack.
• Collaborate with account management and internal stakeholder teams to map agency-standard technical setups to specific institutional goals and data requirements.
• Architect and build precise audience segments for execution by both internal and client-side marketing teams.
• System Integration & Data Engineering
• Partner with client and internal technical teams to establish automated data pipelines with external CRMs and ingest ad-hoc, disparate datasets.
• Organize and maintain data feeds routing critical data points to BigQuery, ensuring strict adherence to defined schemas for downstream visualization and reporting.
• Ongoing Management & Optimization
• Perform rigorous quality assurance checks using system alerts, automated tools, and manual audits to maintain high data integrity.
• Update and troubleshoot system connections and tenant configurations in response to technical changes, client strategic shifts, or platform updates.
• Continuously optimize tenant environments to leverage new CDP features, tools, and best practices as they emerge.
  

Knowledge/Skills/Abilities:

• Strong understanding of the Document Object Model (DOM); proven experience using Google Analytics, Google Tag Manager, or equivalent platforms to track behavior and trigger event-based actions.
• Proficiency in targeting web elements using CSS and jQuery selectors, alongside a solid foundational command of JavaScript.
• Deep understanding of how to clean, structure, and maintain data flows between disparate systems across a modern MarTech/CRM stack.
• Demonstrated ability to translate complex data and technical requirements into clear, actionable strategies for non-technical internal teams and university clients.
• Strong troubleshooting skills, with a proven ability to leverage available resources to solve technical roadblocks independently before escalation.
• Exceptional attention to detail with the ability to multitask effectively within a deadline-driven, fast-paced agency atmosphere.
  
  

Credentials and Experience:

• Bachelor’s degree or higher
• 1–3 years of experience using Customer Relationship Management Systems (CRMs) or Customer Data Platforms (CDPs). Experience with Slate or BlueConic a plus
• Experience with HTML, CSS, and JS
• 1-3 years of marketing analytics experience using Google Analytics, Google Tag Manager, or custom reporting tools
• Experience with Google Big Query and Google Data Studio a plus
  
  

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.