Director of Performance Marketing

Description

Location: Sandy, Utah

About Cariloha:

Cariloha is an omni-channel brand focused on soft and sustainable bedding, bath, and apparel made from better-for-the-planet bamboo viscose. Driven by a comfort and eco-conscious lifestyle, Cariloha joins the style of the Caribbean with the spirit of Aloha to provide the best in sustainable luxury. By turning self-replenishing bamboo fields into ultra-soft fabrics, Cariloha offers an exclusive collection of bedding, apparel, and bath goods, made from this soft, cool, clean and green resource. Inspired by the essence and energy of the islands, Cariloha blends style and self-expression into every piece of clothing and bedding it makes. Special care is taken to drape customers in soft, comfortable, naturally breathable fabrics that let them sleep, live and feel every day like they do on vacation. Thanks to an ever-growing, rich supply of bamboo, Cariloha has a growing fleet of 70 stores in 16 countries offering its proprietary bamboo apparel, bedding and bath goods and enjoying the quality, soft touch, and green 'footprint' of this renewable resource. 

Cariloha is proud to be a Certified B Corporation, which is a third-party verification showing our commitment to the highest standards of verified performance, accountability, and transparency on factors from sustainable impact on the planet to employee benefits and charitable giving.  We are looking for team members who espouse these same values.

Role Overview

The Director of Performance Marketing owns the overall customer acquisition and growth strategy across our family of brands. This leader is responsible for scaling profitable revenue, maximizing marketing efficiency, and building a world-class growth organization. The Director partners with executive leadership to align marketing investments with long-term business objectives.

Key Responsibilities

Strategic Leadership

• Develop and lead multi-year customer acquisition strategies. 
• Own annual growth plans and performance marketing budgets. 
• Identify emerging channels and growth opportunities. 
• Build scalable acquisition and retention frameworks. 

Media & Growth Management

• Oversee all paid acquisition efforts across: 
  • Search 
  • Social 
  • Video 
  • Affiliate 
  • Influencer 
  • Marketplace advertising 
• Lead media mix modeling and budget allocation decisions. 
• Manage agency and technology partnerships. 

Data & Measurement

• Establish company-wide measurement frameworks. 
• Drive attribution strategy and incrementality testing. 
• Build forecasting models and growth scenarios. 
• Present performance insights to executive leadership. 

Team Leadership

• Lead and mentor Performance Marketing Managers and specialists. 
• Build a high-performance, data-driven culture. 
• Create clear accountability and development plans. 

Executive Partnership

• Collaborate with: 
  • Brand Marketing 
  • Product Development 
  • eCommerce 
  • Finance 
  • Retail 
  • Executive Team 
• Influence broader business decisions through consumer and market insights. 

Requirements

Qualifications

• 10 years of performance marketing experience. 
• 5 years leading teams. 
• Proven track record managing multi-million-dollar media budgets. 
• Proven track record of scaling businesses to $500M and beyond
• Strong expertise in: 
  • Growth marketing 
  • Attribution 
  • Analytics 
  • Forecasting 
  • Customer acquisition strategy 
  • Customer retention strategy
• Experience scaling omnichannel consumer brands preferred. 

Success Metrics

• Total company revenue growth. 
• Incremental customer acquisition. 
• Marketing contribution margin. 
• MER and profitability targets. 
• Customer lifetime value growth. 
• Team performance and development.  

Compensation & Benefits

• Competitive Salary
• Medical, dental, vision, and life insurance 
• 401(k) with company match 
• Paid time off (PTO) 
• Flexible work schedule and telecommuting opportunities 
• Gym membership options 
• Employee recognition programs, including monetary rewards and annual "Live Your Dream" awards 
• Generous employee product discounts and annual product giveaways 
• Company events, catered meals, and a fully stocked kitchen 
• Annual one-on-one financial consulting