Marketing Director

**Position Summary**

The Marketing Director leads strategic marketing and communications to promote the JCC's programs, memberships, and community impact. This role oversees campaigns, content, and audience engagement across digital and traditional channels, ensuring all communications reflect the JCC's mission, values, and brand.

**Key Responsibilities**

**Strategy & Campaigns**

• Develop and execute integrated marketing strategy aligned with organizational goals.
• Lead campaigns for membership, programs, events, and fundraising.
• Manage marketing calendar and ensure timely, high-quality communications.
  
  

**Execution & Channels**

• Execute monthly campaigns across email, social, digital advertising, and print.
• Manage email marketing (weekly newsletters, segmented communications).
• Oversee social media content, engagement, and growth.
• Collaborate with internal teams to align messaging and priorities.
  
  

**Content & Storytelling**

• Design and oversee marketing content, including campaigns, newsletters, press materials and annual impact report.
• Lead storytelling that highlights program impact and community.
• Produce/direct multimedia content, including short-form video.
  
  

**Brand & Visibility**

• Increase visibility through media outreach, partnerships, and community engagement.
• Support positioning of the JCC as a welcoming, inclusive community hub.
  
  

**Data & Optimization**

• Partner with digital specialist to review performance metrics and insights.
• Use data to refine messaging, targeting, and campaign effectiveness.
  
  

**Events & Programs**

• Design promotion of key initiatives (Shalom on the Range, Jewish Arts Festival, Hanukkah Market, Summer Camp, ECC).
• Attend events as needed to capture content.
  
  

Perform Other Related Duties As Needed, Required Or Assigned.

**Qualifications**

• Strong strategic, writing, creative and content development skills.
• Experience managing multi-channel campaigns (email, social, digital).
• Highly organized, detail-oriented, and able to manage multiple deadlines.
• Collaborative, proactive, and solutions-oriented.
  
  

**Education & Experience**

• Bachelor's degree and/or 3 years in marketing or communications.
• Experience with email marketing and social platforms.
• Familiarity with analytics to inform strategy (in partnership with specialist).
• Nonprofit or mission-driven experience preferred.
  
  

**Technical Skills**

• Microsoft Office, Adobe Creative Suite
• Email marketing platforms (e.g., Constant Contact)
• Social media platforms and scheduling tools