What are the responsibilities and job description for the Head of Video Production position at Cardone Training Technologies, Inc.?
About The Role
We are seeking a Head of Video Production to own and lead our entire video
department—from vision and strategy to execution and delivery. This role is both creative and
operational, requiring a strong leader who can develop people, anticipate needs weeks/months
in advance, and consistently deliver high-quality video at scale.
This is not a “hands-only” production role. While hands-on experience is critical, your primary
responsibility is building, leading, and elevating the video team, setting clear standards,
and ensuring video supports company-wide objectives across Marketing, Sales, Events, and
Leadership.
Key Responsibilities
Video Strategy & Vision
We are seeking a Head of Video Production to own and lead our entire video
department—from vision and strategy to execution and delivery. This role is both creative and
operational, requiring a strong leader who can develop people, anticipate needs weeks/months
in advance, and consistently deliver high-quality video at scale.
This is not a “hands-only” production role. While hands-on experience is critical, your primary
responsibility is building, leading, and elevating the video team, setting clear standards,
and ensuring video supports company-wide objectives across Marketing, Sales, Events, and
Leadership.
Key Responsibilities
Video Strategy & Vision
- Own the overall video vision, strategy, and output for the organization.
- Translate business objectives, campaigns, and offers into a clear video roadmap.
- Plan 8–12 weeks ahead using the annual event and campaign calendar, while remaining adaptable to last-minute priorities.
- Lead, manage, and develop the video production team, including producers, editors, shooters, and freelancers.
- Set clear expectations, workflows, and performance standards.
- Coach team members to improve speed, creative judgment, and execution quality.
- Build a culture of ownership, accountability, and continuous improvement.
- Oversee all phases of video production: concept development, scripting, filming, editing, review, and distribution.
- Direct live productions, webinars, and event recordings as needed.
- Ensure all video assets are delivered on time, on brand, and ready for use.
- Establish and enforce video standards, guidelines, and best practices across all content.
- Own the video asset inventory—organization, labeling, storage, and accessibility.
- Maintain consistent quality, messaging, and brand voice across all video output.
- Partner closely with Marketing, Sales, Events, and Leadership to align video with campaigns, launches, and business goals.
- Ensure messaging consistency across offers, promotions, and initiatives.
- Act as the primary decision-maker for video-related creative direction.
- Own production schedules, workflows, and deadlines.
- Continuously optimize systems and processes to increase output without sacrificing quality.
- Balance speed with efficiency—shortening revision cycles and eliminating bottlenecks. Identify tools, systems, or process improvements that help the team move faster and smarter.
- Proven experience leading a video production team or department.
- Strong background in video production, editing, and live production.
- Demonstrated ability to manage multiple projects and deadlines simultaneously.
- Experience partnering with cross-functional teams in a fast-paced environment.
- High standards for quality, organization, and accountability.
- Strategic thinker who can see around corners while executing in the present.
- Confident decision-maker with strong creative judgment.
- Organized, proactive, and systems-oriented.
- Comfortable leading people—not just projects.
- Thrives in an environment where speed, clarity, and ownership matter.
- Can balance creative excellence with business objectives.