What are the responsibilities and job description for the Creative Director position at Cardone Enterprises Inc?
Overview:
At Cardone Training Technologies, Inc. (CTTI), we are on a mission to become the world’s most influential force in business growth and wealth creation, empowering individuals and companies everywhere to achieve massive success and financial freedom. Through high-impact training, coaching, tools, and resources, we help everyone from aspiring entrepreneurs to Fortune 500 enterprises turn ambition into measurable results.
We are seeking a Creative Director to lead and elevate our brand expression across all creative disciplines. This newly created senior leadership role within the Marketing organization will oversee design, copywriting, video production and editing, and live studio and event production, ensuring every touchpoint communicates clarity, excellence, and the unmistakable Cardone energy.
We are building a creative organization that blends bold ideas, strategic insight, and world-class execution to drive growth, influence, and lasting impact. The ideal candidate is a strategic, hands-on creative leader who thrives in entrepreneurial environments and knows how to make brands both iconic and effective. You bring an agency-quality mindset with the speed and focus of an in-house operator, along with a strong background in brand storytelling, campaign development, and direct response marketing. You will lead a multidisciplinary team, collaborate across business lines including Real Estate, Business, and Wealth Advisory Services, and translate brand strategy into high-impact campaigns that both inspire and convert.
Key Responsibilities:
- Lead and evolve CTTI’s creative vision and brand identity across all marketing, content, and event platforms.
- Oversee creative execution across video, design, copywriting, and live production, ensuring alignment with brand standards and business objectives.
- Partner with marketing and leadership teams to build integrated campaigns that drive awareness, engagement, and measurable growth.
- Direct creative strategy for live events and studio productions, ensuring every experience reflects the Cardone standard of excellence.
- Mentor, develop, and inspire a high-performing creative team that delivers exceptional work at scale.
- Establish systems and processes that balance speed, quality, and innovation.
- Translate business objectives into creative strategies that resonate with audiences and strengthen brand perception.
- Collaborate cross-functionally to maintain visual and verbal consistency across all customer touchpoints.
- Support the development of user experience design capabilities over time to enhance digital storytelling and engagement.
Qualifications:
- 10 years of creative leadership experience at an advertising agency or within a high-performing in-house creative organization.
- Proven success leading multidisciplinary creative teams and delivering integrated, performance-driven campaigns.
- Strong portfolio demonstrating expertise in brand storytelling, visual identity, and direct response creative.
- Experience directing video, design systems, and campaign development across digital and live channels.
- Proficiency in Adobe Creative Suite and familiarity with motion and emerging media tools.
- Exceptional leadership, communication, and presentation skills with the ability to align creative output to strategic goals.
- Interest in building and expanding UX design capabilities as part of the brand’s digital evolution.
- Experience in business training, education, or financial services industries preferred.