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Hospice Account Executive

Cardinal Hospice Care
Cumberland, NC Full Time
POSTED ON 9/21/2026
AVAILABLE BEFORE 1/18/2027

Position will cover the following locations: Harnett, Cumberland, Hoke, Scotland, Robeson, Sampson, Bladen, Columbus, and Brunswick.

At Cardinal Hospice we are currently seeking a Hospice Account Executive to join our team! If you are interested in a rewarding opportunity with a dynamic healthcare provider, apply today!

WHY SHOULD YOU WORK HERE?

We believe in making our people the foundation of who we are. We want a workplace centered on kindness, caring, and compassion where team members meet the high standards and expectations our residents and families deserve. We are proud to offer:

  • Health, Vision, & Dental Insurance
  • 401(k) Retirement Plan with Company Match
  • Company Paid Life Insurance
  • Accident, Critical Illness and other voluntary insurance plans
  • Vacation, Sick, and Holiday Pay
  • Free Employee Assistance Program
  • Opportunities for Career Advancement

*Please note that some benefits may only be available to full-time employees and/or certain employee classifications.

OUR WORKPLACE

We are a small but dynamic Hospice agency that provides services in every setting that our patients may call home. Our company is committed to providing the highest quality of care and services assuring human dignity and quality of life for our patients, their families, and our employees.

Overview:
The Hospice Account Executive plays a crucial role in driving growth and building partnerships by promoting hospice services within healthcare networks and the community. This position focuses on educating referral sources, creating strategic alliances, and generating patient referrals. The ideal candidate will possess a deep understanding of hospice and palliative care, exceptional sales acumen, and the ability to foster relationships in a sensitive healthcare environment. Account Executive will develop working relationships with both current and potential referral sources in the communities in which we serve. Working at the direction of the Hospice Executive Director of Business Development the AE establishes marketing goals, maintains written communication, and provides regular updates on progress.

Key Responsibilities:

  • Establish and nurture relationships with physicians, hospitals, nursing homes, case managers, discharge planners, and other healthcare providers to increase patient referrals for hospice and palliative care.
  • Conduct informational presentations and meetings with healthcare professionals to increase awareness of hospice services, emphasizing the benefits of hospice care for eligible patients. Ensure that referral sources have a clear understanding of hospice eligibility criteria, benefits, and the services provided.
  • Develop, implement, and manage targeted sales and marketing strategies to increase referral volumes from new and existing sources. Identify potential growth opportunities in the market and work closely with the marketing team to tailor outreach efforts to local demographics and healthcare needs.
  • Work directly with families and patients when needed, explaining the scope of hospice care, answering questions about the services provided, and ensuring a seamless transition for patients referred to hospice care.
  • Track and analyze referral activity, conversion rates, and other performance metrics to assess sales effectiveness. Provide regular reports and updates to leadership regarding market trends, challenges, and referral patterns.
  • Act as a liaison between sales and clinical teams, ensuring that all new admissions meet the necessary clinical guidelines and are provided with timely and appropriate care. Coordinate communication between hospice admissions staff and referral sources to facilitate patient transitions.
  • Ensure all sales activities adhere to regulatory standards, including HIPAA compliance, Medicare guidelines, and ethical marketing practices. Maintain up-to-date knowledge of industry regulations and hospice-specific laws.

Qualifications:

  • Education: Bachelor's degree in healthcare administration, marketing, communications, or a related field.
  • Experience: Minimum of 1 year of Hospice (preferred) and 2 years of sales experience in the healthcare or hospice industry is (preferred)
  • Strong knowledge of hospice and palliative services and end-of-life care is essential.
  • Skills:
  • Proven ability to develop and execute sales strategies in a healthcare setting.
  • Exceptional interpersonal skills and the ability to build relationships with healthcare professionals at all levels.

EOE

We are committed to ensure fair and equal treatment for everyone we employ and are a proud Equal Opportunity Employer.

#IND-Hospice

Job Type: Full-time

Benefits:

  • 401(k) matching
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Application Question(s):

  • Do you have a Bachelor's Degree in Healthcare Administration, Marketing or related field?

Education:

  • Bachelor's (Required)

Experience:

  • Hospice/Home Health Sales: 2 years (Required)

Work Location: In person

Salary.com Estimation for Hospice Account Executive in Cumberland, NC
$77,714 to $103,950
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