What are the responsibilities and job description for the Marketing Coordinator position at Cardinal Credit Union?
Description
Essential Functions & Responsibilities:
Our Marketing Coordinator assumes responsibility for effectively overseeing and managing the company’s social media presence, including developing the overall strategy, writing posts, measuring effectiveness, and building social communities. Leads graphic design and layout of all marketing materials. Manage email campaigns, various email lists to a variety of constituents, and measures campaign effectiveness. Helps to manage event coordination and web site administration. Directs activities for grand openings. Prepares information sheets, orders signs and flowers, plans for photography, and provides store gifts. Completes miscellaneous writing assignments including stories for member and staff newsletters. Creates articles, advertisements, and announcements for meetings and special events. Prepares member communications including statement messages, envelope overprints, and teller receipt messages. Handles trademark registration functions. Ensures event activities are effective and support marketing objectives.
This is an in-office position.
Assumes responsibility for ensuring that professional business relations exist with members, Chamber of Commerce, vendors, trade professionals, and the public. Represents the Credit Union at conventions and business fairs and actively sells products and services. Help direct Credit Union sponsorships to ensure that they support marketing goals. Answers related correspondence and represents the Credit Union at sponsor functions. Resolves requests, questions, and problems courteously and professionally. Ensures that communications are efficient and effective. Ensure that publicity and marketing activities create positive members, prospective members, and community responses. Maintains and projects the Credit Union’s professional reputation.
Assumes responsibility for establishing and maintaining effective communication and coordination with Credit Union personnel and with management. Attends and supports Marketing meetings and activities. Assists, serves and informs departments as needed. Answers questions and resolves problems. Completes required reports and related documents promptly and accurately. Keeps Senior Management informed of area activities including training and of any significant concerns.
Assumes responsibility for related duties as required or assigned. Completes special projects as assigned and assumes other related duties as assigned.
Requirements
Experience: 2-4 years of similar or related experience.
Education: A college degree.