Vice President of Sales & Marketing

Vice President of Sales and Marketing

Location

This executive leadership role is headquartered in Louisville, Kentucky. The successful candidate will be expected to relocate to the Louisville area and work closely with the executive leadership team from the company's headquarters.

Purpose

To lead and drive the company's national sales efforts and marketing strategy with a focus on revenue growth, strategic planning, and cross-functional collaboration. This role will directly oversee the Sales and Marketing for the organization, managing teams responsible for national accounts, strategic partnerships, ecommerce, and communications.

Summary

The Vice President of Sales and Marketing is a senior leadership role responsible for the success of the company’s sales strategies and marketing initiatives across all platforms and channels. Reporting directly to the CCO, this leader will drive high-level strategic planning, market expansion, customer engagement, brand development, and alignment with organizational growth goals.

Duties Critical to Success

• Develop, lead, and implement company-wide sales strategies that increase revenue and expand market share.
• Lead and mentor direct reports including the National Sales Director, Sr. National Account Managers, Strategic Account Managers, Director of Marketing & Communications, and Ecommerce Manager.
• Act as a key business partner to the C-Suite team in setting growth strategy and driving performance.
• Create and execute annual sales and marketing plans aligned with company goals.
• Build and maintain strategic relationships with top clients and vendor partners.
• Monitor performance metrics and provide detailed reporting to executive leadership.
• Collaborate with Product Development, Operations, and Finance to support go-to-market initiatives.
• Ensure all marketing and branding efforts align with customer engagement strategies and sales goals.
• Oversee budget development, forecasting, and ROI evaluation for sales and marketing initiatives.
• Guide the team in developing custom sales programs and campaigns tailored to large retailers and industry partners.
• Represent the company at industry events, trade shows, and with major clients.
• Lead cross-functional planning and ensure consistent messaging and service across all customer-facing departments.

Knowledge, Skills, and Abilities Critical to Success

• Proven success in sales leadership roles with national scope and multimillion-dollar revenue goals.
• Strong B2B experience, particularly in retail and vendor relationships (automotive sector preferred).
• High emotional intelligence with an ability to inspire and lead high-performing teams.
• Exceptional analytical skills and business acumen.
• Adept at negotiation, strategic planning, and competitive market positioning.
• Ability to prioritize, delegate, and oversee multiple concurrent initiatives.
• Excellent written and verbal communication and presentation skills.

Deliverables

• Achieve quarterly and annual sales revenue targets across all major channels.
• Implement sales enablement tools and resources to increase team efficiency.
• Drive a minimum of 10% YoY sales growth through strategic account management and new market penetration.
• Launch and scale at least one new major marketing initiative annually with measurable ROI.
• Maintain national account retention rate above 90%.
• Collaborate with marketing to improve lead conversion rates and customer engagement metrics.
• Secure at least one new national retail partner to offer one or more current retail products annually.

Relation to Supervisory and Subordinate Roles within the Company

Immediate Supervisor: Chief Commercial Officer

Direct Reports:

• National Sales Director
• Sr. National Account Managers
• Strategic Account Managers
• Director of Marketing & Communications
• Ecommerce Manager

Job Specifications, Standards, and Requirements

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• Minimum of 10 years in sales with at least 5 years of progressive leadership.
• Experience managing large national accounts and complex B2B sales cycles.
• Automotive vendor or aftermarket industry experience strongly preferred.
• Familiarity with CRM platforms and analytics tools.
• Willingness to travel as needed to support client relationships and field operations.
• Must be willing to relocate to the Louisville, Kentucky area.
• This position is based at the company's corporate headquarters and is not eligible for full-time remote work.