Paid Media Campaign Senior Associate

WHO are we looking for?

CAPTRUST is seeking a Paid Media Campaign Senior Associate to join its in-house digital marketing team to support the firm’s brand-building marketing campaigns and data-driven digital marketing efforts. The Paid Media Campaign Senior Associate will assist in managing and optimizing paid advertising campaigns across multiple platforms, including Google Ads, Bing, Meta, Streaming, YouTube, and LinkedIn. This role is ideal for someone passionate about digital advertising, analytics, and performance-driven marketing with 2-4 years of experience helping delivering multi-channel digital campaigns.

Responsibilities:

• Support the Paid Media Senior Specialist in planning, executing, and monitoring paid campaigns
• Assist with keyword research, ad copy creation, and audience targeting
• Monitor campaign performance and prepare weekly/monthly reports
• Analyze data to identify trends and opportunities for optimization
• Measure and report performance of paid digital marketing campaigns and assess against goals (ROI and KPIs)
• Collaborate with agencies and other vendor partners
• Constantly look for new ways to improve overall programs through new technology, tools, trends, and best practices
• Stay updated on paid media best practices and platform changes

Minimum Qualifications:

• Bachelor’s degree or equivalent in marketing, advertising, business, or related field
• 2-4 years of experience in digital marketing or paid media
• Familiarity with Google Ads, Bing Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• A background in investments, wealth management, or finance is a plus

Desired Qualifications/Skills:

• Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies
• Proficiency in Excel or Google Sheets, and experience using Google Analytics
• Excellent attention to detail and organizational skills
• Proficiency in digital marketing and CRM platforms; Google Ads certification is a plus
• A self-starter and with the ability to work independently and within a collaborative team environment
• An individual contributor who is passionate about building campaigns and clear test designs
• Familiarity with project management and social media tools like Asana and Oktopost are a plus
• Superior written and interpersonal communication skills
• Ability to consistently meet deadlines; Works well in deadline-driven environment and stressful situations
• Strong analytical skills and data-driven thinking

WHAT can you expect from your career at CAPTRUST?

Our colleagues, like our clients, tend to stay with CAPTRUST for years. There's a reason for it; it's a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.

Our Employee Benefits Package shows how much we value our team. Some benefits include:

• Company discretionary bonus
• Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms
• Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
• Paid time off (PTO) or Paid Sick Leave (PSL)

WHERE will you be working?

4208 Six Forks Road Ste 1700 | Raleigh, North Carolina 27609

Due to the nature of the role, this is not a remote or work from home position.

HOW do we build a world class organization one brick at a time?

We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.

Are you the next brick?

To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:

• Ability to build successful, collaborative, and trusting relationships
• Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
• A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
• Inherent desire to give back to our communities and enrich the lives of those around us
• An other-centered mindset
• Integrity through maintaining objectivity

EEO/Diversity Statement

At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.

It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of sex (including pregnancy, childbirth, or other related medical conditions), gender, race (including hair texture or hairstyles associated with race), religion, color, national origin, ancestry, physical or mental disability, genetic information, age, sexual orientation, gender identity, gender expression, protected veteran status, uniformed service, or any other status protected by federal, state, or local laws. #associate

This position will remain open until filled.