What are the responsibilities and job description for the Marketing Lead position at Capital Resourcing Group?
Marketing Lead
Austin, TX | Full-time
Our client is building the professional network Gen-Z actually wants. Think LinkedIn rebuilt for the TikTok generation with short-form video profiles instead of CVs. The app is live, seed-funded, and preparing to scale across the US.
We’re hiring a hands-on Marketing Lead to help drive US growth from the ground up. This is a maker role. You’ll be creating, launching, testing, and optimising, not managing from the sidelines.
What you’ll do
- Launch and optimise paid social campaigns with full performance ownership
- Rapidly test ideas, iterate fast, and double down on what converts
- Build brand awareness and sign-ups on a startup budget
- Own results from idea to CPA
- Create short-form video content
We’re looking for someone who
- Creates content themselves (CapCut, Figma, Ads Manager > decks)
- Is fluent in TikTok, Reels, and short-form internet culture
- Culturally fluent with Gen-Z
- Has hands-on performance marketing experience
- Speaks in CPAs, conversions, and outcomes
- Moves fast, ships often, and improves in public
- Thrives in ambiguity and zero-to-one environments
Why join?
- Be part of the founding team shaping a brand-new social media platform
- Huge opportunity to make your mark where your work will directly shape their success
- Competitive package with equity options
- A creative, fast-paced environment where ideas turn into action
This is an early, high-impact role with real ownership and real upside.