Lead Generation Marketing Manager

FLSA Status: Full-time, Exempt

Reports to: Director of Marketing

Location: Austin, TX

Schedule: Hybrid after 90 days

As the Lead Generation Marketing Manager at CMIT Solutions, you will play a critical role in driving high-quality MQL generation and supporting SQL conversion through strategic, data-informed marketing campaigns for our Corporate Store and Franchise Development programs. This dual-focused position blends marketing strategy, performance-driven lead generation, and brand development to attract new clients and qualified franchise candidates. You'll oversee marketing programs that fuel both our service-based B2B IT business and our expanding national franchise footprint.

We’re seeking a versatile marketer who thrives on data, collaboration, and measurable outcomes—someone who is equal parts strategist, tactician, and communicator.

• Drive high-quality MQL generation and support SQL conversion through strategic, data-informed marketing campaigns.
• Define and refine the ideal client and franchise candidate profiles across B2B IT and franchise development verticals.
• Build and manage a robust lead generation engine, including inbound and outbound strategies across digital, content, email, webinars, trade shows, and events.
• Identify and scale high-converting marketing channels to generate Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
• Set and manage KPIs/OKRs, including lead volume, quality, conversion rates, and revenue impact.
• Leverage co-marketing strategies with key vendors to support upsell and acquisition goals.

• Develop and execute integrated campaigns to drive awareness and interest in franchise ownership opportunities.
• Manage and optimize the Franchise Development website and sales collateral to reflect current value propositions.
• Collaborate closely with franchise sales to align messaging and optimize lead handoff and nurturing processes.
• Build relationships with brokers, consultants, and associations to expand candidate pipelines.
• Support content marketing efforts (webinars, whitepapers, blogs) to position CMIT as a franchise opportunity of choice.

• Collaborate with internal corporate marketing and sales teams to align priorities and campaign execution.
• Source and manage third-party vendors and agencies to extend campaign capacity and innovation.
• Drive creative development for campaigns, presentations, landing pages, and sales enablement tools.

• Analyze campaign performance and vendor effectiveness across all touchpoints and refine strategies for continuous improvement.
• Establish reporting dashboards to track ROI, Franchisee Acquisition Cost (FAC), influenced revenue, and market penetration.
• Develop and manage budgets effectively, prioritizing spend based on performance data and business impact.
• Other duties as assigned by leadership.

Campaign execution, creative development, demand generation, and field marketing:

1. Campaign Volume: ≥ X multi-channel campaigns launched per month
2. Franchise Development MQLs: ≥ X MQLs/month directly attributed
3. National Store MQLs: ≥ X MQLs/month directly attributed
4. Vendor Co-Marketing Activation: ≥X joint programs executed per quarter
5. Event/Trade Show Campaign ROI: ≥ 50% of event leads enter the MQL stage
6. Landing Page Conversion Rate: ≥ 10% across primary lead gen assets
7. LinkedIn Newsletter Subscriber Growth: ≥ 15% quarter-over-quarter
8. SQL Support Effectiveness (Sales Handoff Quality): ≥ 80% of MQLs marked as "sales-ready"

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4 years of progressive experience in marketing, lead generation, or franchise development
• Deep understanding of data-driven marketing and pipeline metrics
• Experience with Salesforce, HubSpot, Pardot, or similar platforms
• Strong writing, communication, and presentation development skills
• Proven project management experience and ability to balance multiple priorities

• Master’s degree in marketing or business
• Experience in the IT services, MSP, or franchising industry
• Prior experience managing vendors and cross-functional marketing teams
• Exposure to sales development strategies and SDR team enablement

• Bonus Opportunity
• Medical, Dental, Vision, and FSA
• 401(k) with Employer Match
• Unlimited PTO Paid Parental Leave
• Life Insurance & Short-Term Disability
• Flexible Hybrid Work Schedule (after 90-day ramp-up)
• Weekly Team Lunches
• Relocation Assistance (if applicable)