What are the responsibilities and job description for the Marketo Sr Developer position at capgemini?
We are seeking a highly skilled Marketo Sr Developer to design, implement, and manage advanced marketing automation solutions using Adobe Marketo. This hybrid role combines strategic architecture with hands-on execution, ensuring scalable, integrated, and optimized marketing operations across the organization.
Key Responsibilities:
Solution Architecture & Strategy:
Design and implement scalable Marketo architecture aligned with business goals.
Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
Establish data governance, lead scoring, and revenue cycle models.
Campaign Management & Execution:
Build and manage campaigns, workflows, landing pages, and forms in Marketo.
Oversee A/B testing, segmentation, and personalization strategies.
Ensure compliance with email deliverability and data privacy standards.
Technical Leadership & Optimization:
Customize Marketo using APIs, custom objects, and advanced configurations.
Conduct audits and performance reviews to optimize system efficiency.
Provide technical guidance and best practices to marketing and sales teams.
Reporting & Analytics:
Develop dashboards and reporting frameworks for campaign performance.
Analyze data to improve lead nurturing and conversion strategies.
Required Qualifications:
Experience:
9 years in marketing automation, with at least 3 years in Marketo architecture and leadership roles.
Skills:
Expertise in Marketo configuration, API integrations, and CRM systems.
Strong understanding of lead lifecycle, scoring, and nurturing.
Proficiency in data governance and marketing analytics.
Certifications:
Marketo Certified Solutions Architect or Expert preferred.
Preferred Skills:
Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
Knowledge of HTML/CSS for email and landing page customization.
Strong communication and stakeholder management skills.
The pay range that the employer in good faith reasonably expects to pay for this position is $30.74/hour - $48.04/hour. Our benefits include medical, dental, vision and retirement benefits. Applications will be accepted on an ongoing basis.
Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
Salary : $31 - $48