What are the responsibilities and job description for the Marketing Functional Consultant position at capgemini?
The Marketing Functional Consultant acts as the bridge between business stakeholders and technical teams, translating marketing and customer engagement requirements into Salesforce Marketing Cloud (SFMC) solutions. This role is responsible for gathering requirements, defining campaign and journey processes, supporting user adoption, and ensuring successful delivery of SFMC initiatives.
Key Responsibilities:
Gather, analyze, and translate business requirements into Salesforce Marketing Cloud functional requirements and solution specifications.
Collaborate with stakeholders to define customer journeys, campaign workflows, segmentation strategies, and marketing processes.
Create and manage user stories, business requirements documents (BRDs), functional specifications, and acceptance criteria.
Facilitate discovery sessions, stakeholder workshops, and solution review meetings.
Work closely with architects, developers, and QA teams to ensure requirements are accurately implemented.
Support User Acceptance Testing (UAT) by preparing test scenarios, coordinating testing activities, and validating business outcomes.
Drive user training, change management, and adoption initiatives for SFMC solutions.
Document business processes, workflows, data requirements, and system interactions.
Identify opportunities for process improvements and recommend optimized marketing operations.
Ensure delivered solutions align with business objectives, customer experience goals, and platform capabilities.
Provide ongoing support during deployment, hypercare, and post-implementation phases.
Required Skills & Qualifications:
Strong understanding of Salesforce Marketing Cloud modules, including Journey Builder, Email Studio, Contact Builder, and Automation Studio.
Experience in requirements gathering, business process mapping, and stakeholder management.
Ability to translate business needs into functional and technical requirements.
Experience creating user stories, acceptance criteria, process flows, and functional documentation.
Knowledge of customer lifecycle marketing, campaign management, and personalization strategies.
Strong communication, presentation, and workshop facilitation skills.
Familiarity with Agile delivery methodologies and tools such as Jira or Azure DevOps.
Experience:
3 to 7 years of experience as a Business Analyst, CRM Consultant, or Marketing Technology Consultant.
Experience working on Salesforce Marketing Cloud implementations and enhancements.
Exposure to digital marketing, customer engagement platforms, and marketing automation solutions is preferred.
Preferred Certifications:
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Business Analyst Certification
Agile/Scrum Certification (preferred)
The pay range that the employer in good faith reasonably expects to pay for this position is $40.45/hour - $63.20/hour. Our benefits include medical, dental, vision and retirement benefits. Applications will be accepted on an ongoing basis.
Tundra Technical Solutions is among North America’s leading providers of Staffing and Consulting Services. Our success and our clients’ success are built on a foundation of service excellence. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Unincorporated LA County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: client provided property, including hardware (both of which may include data) entrusted to you from theft, loss or damage; return all portable client computer hardware in your possession (including the data contained therein) upon completion of the assignment, and; maintain the confidentiality of client proprietary, confidential, or non-public information. In addition, job duties require access to secure and protected client information technology systems and related data security obligations.
Salary : $40 - $63