Senior Growth Marketing Manager

About CapCenter

CapCenter is a technology-driven mortgage lender headquartered in Richmond, Virginia, offering purchase and refinance mortgage lending with a focus on exceptional borrower experience and operational efficiency. We're building an AI-first marketing engine — and we need someone to lead it.

Role Summary

CapCenter is looking for a Senior Growth Marketing Manager who lives at the intersection of growth marketing and applied AI. You won't just "use AI tools" — you'll architect agentic workflows, deploy autonomous marketing systems, and build the infrastructure that lets a lean team outperform at scale. This is a senior leadership role for a marketer who thinks in systems, builds with AI, and measures everything. You'll own the full-funnel acquisition engine, set the digital marketing roadmap, and serve as the bridge between marketing, sales, and executive leadership.

What You Will Build

• Agentic content pipelines that generate, test, and optimize marketing assets autonomously
• AI-powered lead scoring and routing that connects the right borrower to the right loan officer at the right time
• Automated competitive intelligence systems that surface market shifts before competitors react
• LLM-driven personalization at scale — dynamic email sequences, landing pages, and ad creative tailored to borrower intent
• Predictive analytics models that forecast pipeline, revenue, and campaign performance
• End-to-end marketing automation that runs 24/7 with human-in-the-loop oversight

Key Responsibilities

Strategy and Leadership

• Define and own CapCenter's AI-augmented growth marketing strategy, setting quarterly OKRs aligned with company revenue targets
• Serve as the senior marketing voice in cross-functional leadership discussions — translating business goals into AI-powered marketing plans
• Build, mentor, and manage a growing marketing function — hiring contractors, agencies, or junior team members as the team scales
• Present performance reviews, strategic recommendations, and budget proposals to executive leadership
• Evaluate and champion emerging AI tools, platforms, and methodologies that create competitive advantage

Execution and Optimization

• Architect and oversee multi-channel digital campaigns (paid search, paid social, email, SEO, content) to drive qualified mortgage leads at scale
• Build and deploy agentic workflows that autonomously manage campaign optimization, lead scoring, and content generation
• Own marketing P&L — manage six-figure paid media budgets, optimize spend allocation, and demonstrate ROI to leadership
• Design and optimize end-to-end marketing automation workflows — from lead capture through nurture to conversion
• Lead A/B testing and CRO programs across landing pages, ad creative, email sequences, and full-funnel conversion points
• Drive SEO/content strategy using AI-assisted research, generation, and optimization to build sustainable organic channels

Analytics and Intelligence

• Own marketing analytics and attribution — build AI-enhanced dashboards, define KPIs (CPL, CAC, LTV, conversion rates, ROAS)
• Deploy AI/ML models for predictive lead scoring, LTV forecasting, and multi-touch attribution
• Develop forecasting models that connect marketing activity to pipeline and revenue outcomes
• Coordinate with loan officers and operations to align campaigns with business capacity and market conditions

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA or advanced degree a plus)
• 8-12 years of digital marketing experience, with at least 4 years in a senior or leadership role owning full-funnel growth strategy
• Hands-on experience building or managing agentic AI workflows — autonomous agents, multi-step pipelines, or AI-orchestrated marketing systems
• Working knowledge of LLMs, prompt engineering, and AI application development as applied to marketing
• Proven track record of scaling acquisition channels and managing six-figure marketing budgets with measurable ROI
• Deep proficiency in marketing platforms: Google Ads, Meta Ads Manager, Google Analytics (GA4), email/CRM tools (HubSpot or similar)
• Strong experience building and optimizing marketing automation and lead nurture sequences at scale
• Advanced analytical skills — attribution modeling, forecasting, cohort analysis, executive-level reporting
• Excellent copywriting, storytelling, and content strategy skills
• Proven ability to manage vendors, agencies, freelancers, and/or direct reports
• Executive presence — comfortable presenting to C-suite and cross-functional leadership

Preferred

• Mortgage, real estate, or financial services marketing experience
• Experience building AI agents using frameworks like LangChain, CrewAI, Claude, or custom orchestration
• Familiarity with CMS platforms (WordPress, Webflow, or similar)
• Knowledge of mortgage compliance and advertising regulations (RESPA, TILA, fair lending)
• Experience building a marketing function or team from the ground up