What are the responsibilities and job description for the Paid Media Manager position at CapCenter?
CapCenter is seeking a Paid Media Manager to lead planning, buying, and optimization across digital and traditional advertising channels. This role blends strategic media planning with hands-on execution to drive brand awareness, full-funnel engagement, and efficient customer acquisition.
What You'll Do
- Build and manage paid media strategies across social, display, video, CTV, audio, direct mail, print, OOH, and sponsorships.
- Lead media planning, including budgeting, forecasting, audience segmentation, and channel mix recommendations.
- Activate, monitor, and optimize campaigns across all platforms, ensuring accurate pacing and strong performance.
- Use audience insights and data to shape targeting and creative recommendations.
- Collaborate with creative, analytics, HubSpot CRM teams, and compliance partners to ensure accurate, compliant, high-performing campaigns.
- Develop performance reports and deliver actionable insights to leadership.
- Uphold CapCenter’s media governance and quality control standards.
What You Bring
- 5–10 years of experience managing paid media across digital and traditional channels.
- Proven media planning expertise—budgeting, forecasting, and channel strategy.
- Hands-on experience with HubSpot for campaign tracking, lead management, or audience activation.
- Strong analytical skills with a history of optimizing toward CPA, ROAS, and full-funnel KPIs.
- Excellent communication, organizational skills, and cross-functional partnership experience.
- Experience in financial services or regulated industries is a plus.
- Join us to help build a smarter, more efficient media engine powering CapCenter’s growth.