VP, Analytics (Autos)

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Role

This role is crucial for driving data-informed strategies and optimizing marketing efforts. This is a strategic, client-facing leadership position that requires strong business acumen along with a comprehensive understanding of advanced analytics techniques. Maintains a strong understanding of the talent, tools, and techniques required to deliver superior analytics services to client groups. The role will require visits to client offices for key meetings as well as adherence to Canvas’ in-office policy but it will also allow for remote work and attendance.

Responsibilities

Strategic Leadership & Analytics Oversight:

·       Develop and implement analytics strategies to support marketing campaigns and advertising initiatives

·       Craft compelling data storytelling/ narratives for mid to senior-level stakeholders

·       Establish measurement frameworks and lead client-specific learning agendas

·       Identify and prioritize advanced analytics and measurement solutions to drive business outcomes. Including market mix modeling, attribution, forecasting, segmentation, incrementally testing, and other advanced analytical methodologies.

Stakeholder Collaboration: 

·       Be visible and regular in providing relevant thought leadership deliverables to clients and key Canvas stakeholders

·       Translate complex data findings and recommendations to senior leadership and key stakeholders into business impact

·       Work closely with marketing teams, advertisers, and other stakeholders to understand their needs and provide data-driven solutions.

Innovation: 

·       Drive innovation in data standards, automation tools, and analytics techniques to enhance marketing effectiveness.

·       Maintain currency and understanding of important industry topics in the marketing analytics field.

Team Leadership & Management: Lead, mentor, and grow an analytics team, fostering a collaborative and innovative work environment.

Data Management: Oversee the collection, analysis, and visualization of data across various platforms to generate actionable insights.

Qualifications

·       Education: A bachelor’s or master’s degree in a relevant field such as business, statistics, economics, or computer science.

·       Experience: 10 years of managerial experience in analytics, preferably in media performance, digital marketing, or a related field. Experience working in the automotive industry is a plus.

·       Technical Skills: Expertise in data analysis, statistical methods, and modeling techniques. Proficiency in BI tools (Tableau, Looker, Power BI), SQL, Python/R, and analytics platforms is a plus.

·       Advanced Analytics Expertise: Proficiency in marketing-specific analytics, including market mix modeling, digital attribution, predictive modeling, and segmentation methods.

·       Experience with media measurement tools, including 3rd party ad serving, syndicated research, and web analytics (Adobe Analytics, Google Analytics) preferred.

·       Communication: Excellent communication skills to present findings and recommendations to senior management and automotive marketing teams.

·       Problem-solving: Ability to address complex business issues using data and analytics.

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

Salary : $160,000 - $180,000