What are the responsibilities and job description for the Specialist, Digital Media Planning (Auto 2026) position at Canvas Worldwide?
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role
Reporting to the Supervisor of Digital Investment, the Specialist will own key aspects of campaign planning and execution across Digital, Print, and Branded Content. Responsibilities include developing media plans, managing campaign activation and maintenance, analyzing performance, and ensuring deliverables are completed accurately and on time. The Specialist will partner closely with an additional Specialist and Associate on day-to-day campaign responsibilities. The ideal candidate brings prior media agency experience, preferably in Digital, and can confidently communicate how campaigns are planned, executed, optimized, and measured. Strong attention to detail, organization, problem-solving, and professional communication are essential, particularly given the role's participation in internal, partner, and client-facing meetings.
\n- Utilize various systems (Nielsen, Comscore, Videoamp, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
- Participate in collaborative team brainstorming across teams to create media plans
- Support team in creating media-specific documentation
- Analyze proposals and lead partner negotiations
- Strong attention to detail and ability to identify discrepancies before work is shared internally or externally
- Ability to independently manage assigned workstreams while knowing when to escalate issues or seek guidance
- Strong organizational and time-management skills with the ability to prioritize across multiple campaigns and deadlines
- Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
- Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
- Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)
- Train assistant-level employees for the support-level work they perform and help guide their overall growth and development
- Manage client media billing approval and invoice reconciliations
- Work from Canvas office 3x per week
- Self-starter with proven ability to drive projects from start to finish in a timely manner
- Expert in Microsoft Tools: Excel, PowerPoint, Teams, and Outlook
- Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
- Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
- Possess a strong ability to prioritize and handle multiple tasks with flexibility
- Ability to build and maintain strong internal and external relationships (vendor community)
- Effective verbal and written communication skills with ability to present in a clear and actionable way
- A collaborative team player who can work independently and as part of a matrix structure
- Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
- Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
- Bachelor’s Degree in similar field (Business, Advertising, Marketing, etc.) preferred
- At least 1 years of experience in Media Strategy or Planning, with emphasis on Digital Media
Yearly Compensation - $70,400 Salary
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 3 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring