Director, Advanced Planning Solutions

Cetera is seeking a strategic and experienced leader to serve as Director of Advanced Planning Solutions. This individual will lead a team of Advanced Planning Consultants within the Advanced Planning Team (APT), supporting affiliated advisors who serve high-net-worth clients with $10 million or more in investable assets. The APT develops sophisticated wealth strategies through a comprehensive planning framework that includes tax-efficient investing, risk management, trust and estate planning, wealth transfer, and charitable giving.

As Director, you will drive the development and execution of advanced planning strategies, ensuring alignment with firm goals and measurable growth in assets under management (AUM) and revenue. You’ll be responsible for team performance, opportunity tracking, and cross-functional collaboration, especially with Cetera Trust Company and other internal teams to deliver integrated solutions that elevate the advisor and client experience.

Key Responsibilities
•    Communicate Advanced Planning Team capabilities and value proposition to financial professionals and internal teams. 
•    Present case studies and promote APT at advisor forums including affiliate firm presentations, and national conferences.
•    Monitor team activities utilizing Salesforce, including activity and opportunity tracking, volume of planning opportunities and implemented assets.
•    Monthly reporting on team progress relative to established goals. 
•    Provide ongoing training and support for all APT members. 
•    Actively participate in high-net-worth opportunity discovery and presentations. 
•    Conduct bi-weekly open opportunity pipeline meetings with all team members to facilitate implementation strategy. 
•    Oversee the development and results of asset-based lending program and consultants. 
•    Facilitate resources to address financial professional advanced planning questions through tax and estate planning specialist(s). 
•    Promote involvement and collaboration between APT members and Cetera SME resources from internal teams including risk, annuity, advisory and alternative investments. 
•    Leadership and Collaboration with Internal Teams: build strong relationships with our affiliated advisors, APT team members, internal business partners, and specialists by fostering collaboration.
•    Follow up with fellow APT team members to ensure that all advisor requests and issues are promptly addressed, and interaction details are properly documented and shared internally
•    Promote the Advanced Planning team capabilities to advisors, regional growth teams, and prospective affiliates to Cetera Financial Group. 

Qualifications
Education & Experience
•    Proven success in leading, mentoring, and developing advanced planning teams focused on high-net-worth (HNW) client strategies.
•    12 years of experience in client- or advisor-facing roles involving complex HNW financial planning.
•    FINRA Series 7 & 63 licenses required.
•    Life insurance license preferred.
•    CFP® designation preferred or equivalent experience.
•    Deep understanding of trust structures, estate planning, and legacy strategies.
•    Additional securities licenses and professional designations may be required.
•    Bachelor’s degree in business, finance, economics, accounting, or a related field preferred
•    Proficient in financial planning software such as eMoney or MoneyGuidePro.
•    Strong ability to evaluate and analyze investment opportunities.
•    Knowledge of business succession planning, valuation, and exit strategies.
•    Experience implementing charitable giving and philanthropic strategies.
•    Expertise in insurance and risk management solutions.
•    Familiarity with alternative investment vehicles including 1031 exchanges, Qualified Opportunity Zones (QOZs), REITs, exchange funds, and energy-based programs for portfolio diversification.
•    Solid understanding of regulatory frameworks, suitability standards, and concentration limits related to HNW investment recommendations.& Experience

Skills & Attributes:
•    Proficient in Microsoft Office tools, especially PowerPoint and Excel, for creating impactful presentations and supporting strategic recommendations.
•    Experience using Salesforce for tracking, reporting, and client engagement.
•    Deep knowledge of investment advisory platforms and portfolio construction.
•    Demonstrated leadership in training, coaching, and elevating team performance.
•    Ability to create and deliver comprehensive financial plans and client-facing presentations.
•    High-energy self-starter with a proactive approach to problem-solving and innovation.
•    Strong analytical skills with the ability to integrate solutions across financial planning disciplines and influence senior stakeholders in a cross-functional environment.
•    Proven track record of meeting business objectives related to asset growth, revenue generation, and profitability.
 

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