What are the responsibilities and job description for the Manager - Marketing Technology & Data Governance position at Candescent?
Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
Key Responsibilities & Deliverables
Marketing Automation & Campaign Operations
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.
Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.
Key Responsibilities & Deliverables
Marketing Automation & Campaign Operations
- Enable campaigns across marketing automation platforms (emails, landing pages, forms, nurtures).
- Manage lead lifecycle workflows, campaign QA, tracking, and troubleshooting.
- Support website and landing page updates via CMS tools.
- Maintain CRM data integrity, segmentation accuracy, and workflow governance.
- Manage data hygiene, deduplication, enrichment, taxonomy audits, and campaign list validation.
- Monitor sync integrity and proactively resolve data inconsistencies and system issues.
- Support integrations across marketing automation, CRM, analytics, and related platforms.
- Maintain workflow, integration, and systems documentation.
- Support dashboards and reporting across marketing, CRM, and analytics tools.
- Track campaign and funnel performance and validate reporting accuracy.
- Support governed system usage, access controls, and configuration management.
- Ensure clean and validated data inputs for reporting, predictive models, and AI workflows.
- Enforce best practices for campaign setup, naming conventions, and data governance.
- Identify opportunities to improve efficiency, automation, and operational consistency.
- 5–8 years in Marketing Ops, Martech, Data Governance, or Digital Marketing, preferably in B2B SaaS environments.
- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce etc.).
- Strong understanding of campaign execution, lead lifecycle management, segmentation, and marketing workflows.
- Familiarity with web analytics, CMS platforms (e.g., Webflow), and campaign tracking concepts.
- Exposure to tools such as 6sense, ON24, Bizzabo, ZoomInfo, or similar platforms is a plus.
- Experience with SQL and analytics tools (Power BI, Tableau, Looker, or similar)
- Basic understanding of data quality, data structures, and system integrations.
- Strong attention to detail, systems thinking, and structured problem-solving skills.
To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.