What are the responsibilities and job description for the Marketing & Fan Engagement - Graduate Assistant position at Campbell University?
Company Description
Campbell University is dedicated to graduating students with exceptional academic and professional skills, equipping them for meaningful careers and purposeful lives. With over 150 degree programs across 10 academic divisions, Campbell provides diverse academic opportunities, including five professional doctorate degrees, while maintaining the highest level of accreditation from the Southern Association of Colleges and Schools. Located in North Carolina’s Research Triangle Region, the university offers students invaluable access to a thriving hub of businesses, educational institutions, and innovation. This strategic location ensures that students gain practical experiences and build connections to enhance their professional prospects. With campuses in Buies Creek, Raleigh, Research Triangle Park, Fort Liberty, and Camp Lejeune, Campbell University combines community, academic excellence, and hands-on learning opportunities.
Role Description
This is an on-site role based in Buies Creek, North Carolina, for Marketing & Fan Engagement. Responsibilities include executing marketing strategies, conducting market research, implementing fan engagement initiatives, and coordinating game-day promotional activities. The role involves building and maintaining relationships with fans, addressing fans' concerns, and assisting the marketing department with event planning and execution. This position provides valuable experience in marketing and sports management while contributing to enhancing the fan experience.
Qualifications
- Strong communication skills to interact effectively with fans, team members, and stakeholders
- Experience in conducting market research and developing marketing strategies
- Knowledge of sales principles and customer service best practices
- Ability to work collaboratively, manage multiple tasks, and meet deadlines
- Interest in sports management, event planning, and fan engagement
- A bachelor’s degree is required; enrollment in a graduate program at Campbell University will be required during the hiring process
- Proficiency in relevant digital tools and software is a plus
- Demonstrated enthusiasm for engaging with diverse audiences and promoting events