Job Description

Job Summary:

The Director of Marketing position is responsible for the development and execution of marketing strategies, while ensuring brand guidelines are maintained.   Additionally, this role will collaborate cross-functionally with other departments to optimize the experience provided to current residents, prospective residents, internal employees, and business partners.  The Director of Marketing role embodies core values of excellence and a passion for the resident experience.

Supervisory Responsibilities:

 Duties/Responsibilities:

• Monitor and maintain all customer visuals including all interactive tools, video, and photography
• Maximize Lead Generation 
  • Develop and Execute strategies through digital ads, paid/organic search, social media and website
  • Oversee strategy for marketing automation
  • Develop and Direct email marketing to drive resident acquisition and engagement
• Evolve Resident Engagement
  • Develop go-to-market 3^rd party partnership programs. Analyze adoption and success.
  • Elevate Resident Engagement – Social, Email, Events – Elevate Resident Loyalty
• Create and Maintain Company Brand Guide
  • Formalize Brand Values, Initiatives and Purpose
  • Define communication guidelines and strategies
  • Ensure outbound communication is consistent with Brand Guide
• Social Media Growth & Management
  • Ensure social media engagement on all platforms, targeting online community growth
  • Monitor emerging trends and ensure relevance of tools and platforms
  • Responsible for editorial review of content
  • Oversee content calendar and ensure engaging for both current & future residents
  • Engages and drives both positive, and timely, online conversations
  • Building and monitoring targeted social media advertising
  • Reporting on latest digital technologies and emerging social media trends
  • Analyze long-term needs and provide reporting on social media strategy
• Develop Media Content Strategy
  • Oversee creation and coordination of engaging content
  • Ensure the development of videos and photos for overall community presence and additional business needs as necessary
• Business Development & Reputation Management
  • Maximize brand awareness
  • Ensure responses to all online comments and feedback
  • Oversee website for media improvement opportunities
  • Elevate SEO and generation of inbound traffic

• Monitor and manage the Marketing budget and corresponding vendor relationships.
• Team Leadership
  1. Ensure each team member clearly understands job expectations and performance goals 
  2. Interview, hire and train new employees
• Work on special projects.
• Perform other related duties as assigned. 

Required Skills/Abilities: 

• Proficiency with Microsoft Office Suite and WordPress.
• Proficiency with Salesforce and Pardot
• Proficiency with Google Analytics, social media platforms and online marketing tools
• Excellent organizational skills and attention to detail.
• Excellent leadership skills including coaching, training, and developing team members
• Ability to maintain professionalism and a strong customer-focused demeanor with demanding clientele.
• Excellent time management skills, detail-orientation and ability to multi-task and prioritize work independently. 
• Strong decision-making and problem-solving skills, along with advanced conflict resolution skills. 
• Effective communication and interpersonal skills and proficient in English. Must be able to articulate needs and convey information verbally and in writing effectively with employees, customers, supervisors, and co-workers throughout the organization.
• Knowledge of management methods and sound employee relations techniques with an ability to connect to staff, troubleshoot problems and help teams collaborate, as necessary. 
• Able to work in an equitable, inclusive, and diverse environment. Camillo Properties is committed to enhancing equity, inclusion, and diversity, including hiring talent from all backgrounds.

Education and Experience:

• Bachelor’s Degree required.  Marketing or Communications Degree Preferred
• 10 years of relevant marketing experience with proven results in marketing analytics
• Experience leading a team of professionals

Physical Requirements: 

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times. 

About Us

Camillo Properties builds, leases, and manages new and recently constructed single family homes and townhomes across Texas.   You can find our homes throughout greater metropolitan areas of Houston, San Antonio, Dallas / Ft. Worth, and Bryan/College Station.  At Camillo Properties, we are focused on providing our customers with quality living with the ease of leasing directly from us rather than a third-party which enhances our customer’s experience. Our staff takes pride in providing great customer service to our residents and their families.