What are the responsibilities and job description for the Clinical Marketing Liaison position at Camellia Gardens Center for Nursing and...?
Corporate Marketing Liaison
We are searching for an organized and experienced healthcare Corporate Marketing Liaison with the ability to develop business and build census in a Skilled Nursing environment. This position requires a creative and strategic thinker preferably with established relationships within the healthcare community of Vance, Granville and Durham counties. As a Liaison you will be expected to act as a connection between your facility and the community at large with a focus on hospitals, Physicians, Medical Groups, Managed Care Providers, and the Senior Healthcare population. You will be called upon to create networks, track referral trends, identify internal and external barriers, and execute strategic and effective marketing plans that result in census building. This is a hands-on position and will entail direct interaction with medical documentation, patient assessment, and effective communication with patients, families, and other healthcare professionals.
SUMMARY
Creates and maintains effective markets for facility services by developing and sustaining referral relationships.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.
- Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.
- Develops marketing tools for assigned facilities and hospital accounts.
- Responsible for relationship development and management of health partners and organizations; sources new business.
- Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.
- Coordinates external marketing of facilities within the community through health providers and organizations.
- Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.
- Plans and oversees the execution of community based promotional events, open houses, and educational seminars.
- Participates in corporate trade shows, health fairs, and marketing activities, as assigned.
- Performs other duties as assigned.
ENTRY QUALIFICATIONS
- Bachelor’s degree in marketing or a related field is preferred.
- One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.
- Strong technical writing skills.
- Public relations experience preferred.
- Familiar with medical terminology.
- Superior presentation skills – both one-on-one and group.
- Proficient in Microsoft Office products (Word, Excel, PowerPoint).
PHYSICAL DEMANDS AND ENVIRONMENT
Working in normal office environment, employee may be required to sit, bend, stoop, use keyboard, see, talk and hear. May occasionally lift medium to heavy objects including assisting with the movement of Residents. In compliance with applicable law, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position. Extensive local travel.