What are the responsibilities and job description for the Marketing Liaison position at BreakThrough Physical Therapy?
Overview
BreakThrough Physical Therapy, a member of the Confluent Health family of Physical Therapy and Occupational Therapy companies, is looking for a FULL-TIME Marketing-Physician Liaison to join our team!
The Marketing Liaison serves as the face of BreakThrough PT, representing the company with professionalism and enthusiasm. This role is key to driving growth by building and maintaining strong relationships with physicians, community partners, and other referral sources to increase patient referrals and strengthen Proactive’s presence in the community!
- Full Time (M-F 8am-4pm)
- Assigned Territory: Raleigh NC
- Salary: ~$56K/Annually
- Mileage Reimbursement
Our Full-Time Employees Enjoy These Amazing Benefits:
- Medical, dental, vision, life insurance
- Flexible spending accounts for health and childcare expenses
- Generous Paid Time Off
- 401(k) with 4% employer match
- 10% discount off childcare tuition at KinderCare Learning Centers
- Financial assistance for catastrophic life events
- Employee Assistance Program
- And Much More!
Responsibilities
Physician Marketing and Relations
As the face of BTPT, you’ll build and maintain strong relationships with physicians, referral sources, and the community to grow patient referrals and brand awareness. This role is perfect for someone who loves connecting with people, representing a mission-driven organization, and making a measurable impact.
What You’ll Do:
Develop and nurture relationships with physicians and clinical referral sources through daily outreach (8 visits per day / 40 per week).
Create opportunities for physical therapists to engage with referral partners and promote our services.
Collaborate with providers, office staff, and internal teams to ensure excellent service and communication.
Maintain confidentiality and compliance with HIPAA regulations.
Manage routing schedules and track referral activity in Salesforce.
Participate in monthly marketing meetings and contribute to marketing strategy.
Community Engagement & Brand Awareness
Partner with Clinic Directors to plan and promote community events.
Strengthen local partnerships through sponsorships, advertising, and outreach initiatives.
Ensure clinics are stocked with up-to-date marketing materials and support consistent brand identity.
Planning & Training
Contribute to quarterly marketing plans focused on relationship growth, community image, and exceptional service.
Report on marketing activity and analyze demographic data to guide future initiatives.
Provide marketing training for Clinic Directors and staff to support company-wide growth.
Why Join Us:
You’ll represent a company that values authentic relationships, community connection, and teamwork while helping more patients access quality care!
Qualifications
Education & Experience:
Bachelor’s in business, marketing, clinical, or related field with sales/marketing experience preferred but not required!.
2 years in healthcare or medical sales preferred but not required!
Travel:
Travel: Must travel within Raleigh and surrounding territory as needed; a valid driver’s license and reliable personal vehicle are required.
Skills & Competencies:
Strong problem-solving, organization, and multitasking skills.
Excellent communication, presentation, and relationship building with providers and staff.
Self-motivated, customer-focused, and adaptable in fast-paced environments.
Experience in healthcare sales and referral development is a plus.
Proficient in Google Apps, Microsoft Office, and Salesforce.
Salary : $56
