New Customer Account Executive - Midwest Region

New Customer Account Executive

Location: Ideal candidate will reside in the Midwest region

Job Overview:

Lexia seeks a bold, strategic, and results-driven New Customer Account Executive to lead new customer acquisition efforts across the K-12 education market. This role is ideal for a daring, seasoned hunter who thrives on building relationships from scratch, navigating complex district-level buying processes, and new customer acquisition through consultative, data-informed selling.

The successful candidate will be responsible for penetrating greenfield accounts, displacing competitors, and establishing Lexia as a trusted partner in literacy and learning outcomes. Candidates exemplify the following:

• Passionately embrace and exemplify Lexia's mission.

• Initiate and develop meaningful relationships with high-level education market decision-makers.

• Develop, manage and execute a territory plan to achieve territory quota and company strategic goals in greenfield accounts.

Job Responsibilities:

Territory Planning & Strategy

• Develop and execute a territory plan focused on identifying high-potential districts and buying centers.

• Conduct SWOT analyses and leverage market intelligence to prioritize outreach and tailor engagement strategies.

• Align sales activities with district budget cycles, academic calendars, and strategic initiatives.

New Business Development

• Prospect relentlessly across assigned territory using a mix of cold outreach, networking, and event engagement.

• Build relationships with district decision-makers including superintendents, curriculum directors, and technology leaders.

• Deliver compelling presentations that communicate Lexia's pedagogy, research foundation, and measurable impact.

• Lead full-cycle sales engagements from initial contact through contract execution.

Consultative & Competitive Selling

• Tailor messaging to address district-specific challenges, instructional goals, and funding realities.

• Position Lexia's solutions against competitors, highlighting differentiated value and outcomes.

• Partner with internal teams to craft strategic proposals and implementation plans for new customers.

Pipeline & Forecasting

• Maintain a robust pipeline of greenfield opportunities and accurately forecast new business revenue.

• Track all activity, opportunities, and outcomes in Salesforce and other productivity tools.

• Share market insights, competitive intelligence, and feedback with sales leadership.

Market Engagement

• Represent Lexia at conferences, trade shows, and regional events to build brand awareness and generate leads.

• Leverage virtual tools to increase weekly sales activity and maintain high productivity between travel cycles.

Travel and virtual engagement

• Travel up to 80% seasonally, while maintaining high productivity level in other areas, effectively using virtual tools to increase sales events per week.

Job Requirements:

• Minimum of a Bachelor's degree or equivalent experience.

• 5 years demonstrating successful new business development sales is required.

• 3 years in a pure hunter sales role (or similar) preferred.

• Proven success selling into Pre-K to 12 district or schools highly preferred.

• Experience selling or working with curriculum-based EdTech solutions; Literacy/Reading products highly preferred

• Exceptional knowledge of territory-specific education landscape and existing relationships in K-12 education, including competitor analysis and usage.

• Demonstrated ability to uncover client needs, position Lexia's value compared to competitors, and propose solutions to close new business opportunities and meet new revenue targets on an ongoing basis.

• Proven and sustained successful track record of sales goal attainment in net new accounts, closing business, building and managing a pipeline of opportunities in large, complex districts in assigned territory.

• Procient user of CRM (Salesforce), MS Office and Google Suites, video conferencing software and other technology-based productivity tools.

• A demonstrated ability to eloquently and succinctly deliver product presentations to groups and decision makers in-person and via video conferencing.

• Exceptional ability to tailor messaging for different stakeholders (e.g., district administrators, literacy coaches, principals).

• Ability to develop relationships and collaborate with management on strategies to achieve new revenue goals.

• Ability to travel up to 80%, including overnight travel.

To learn more about our organization and the exciting work we do, visit https://www.lexialearning.com/.

Remote First Work Environment

Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.

If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.

The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.

As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

An Equal Opportunity Employer

We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).

We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.