What are the responsibilities and job description for the Sales Development Representative, Schools position at Cambium Learning Group?
Job Overview
The Sales Development Representative (SDR) – Schools is responsible for sourcing, qualifying, and nurturing school and organizational leads for Time4Learning and Brightspire Virtual School. Reporting to the Director of Business Development, this mid-level role focuses on both inbound and outbound outreach to schools, districts, and education organizations.
The SDR helps institutions explore alternative approaches to education—including hybrid, independent, and personalized schooling.. This is an individual contributor role with clear ownership of pipeline development and lead conversion.
Job Responsibilities
Remote First Work Environment
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).
We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.
The Sales Development Representative (SDR) – Schools is responsible for sourcing, qualifying, and nurturing school and organizational leads for Time4Learning and Brightspire Virtual School. Reporting to the Director of Business Development, this mid-level role focuses on both inbound and outbound outreach to schools, districts, and education organizations.
The SDR helps institutions explore alternative approaches to education—including hybrid, independent, and personalized schooling.. This is an individual contributor role with clear ownership of pipeline development and lead conversion.
Job Responsibilities
- Respond promptly to inbound inquiries from schools, districts, and organizations.
- Conduct outbound prospecting to generate new leads across charter schools, private schools, micro schools, and education service providers.
- Expand outreach to non-traditional partners such as military programs, athletic organizations, and training academies seeking flexible education options for their members.
- Build and maintain a healthy pipeline of qualified opportunities for Time4Learning and Brightspire.
- Research target accounts, identify decision-makers, and tailor outreach to institutional needs.
- Educate schools and organizations on alternative education models, including hybrid, separate, and personalized learning approaches.
- Present the value of Time4Learning and Brightspire solutions in addressing institutional and organizational needs.
- Schedule and coordinate discovery calls, demos, or follow-up meetings with the Director of Business Development.
- Provide accurate and compelling information about ESA funding, school choice programs, and partnership opportunities.
- Maintain accurate records of all outreach, interactions, and outcomes in CRM.
- Track and report on KPIs including outreach volume, drive qualification rates, and pipeline contribution.
- Collaborate with Marketing and Product teams to share insights from the field and refine messaging.
- Support attendance at virtual or in-person education events, conferences, and trade shows as needed.
- Bachelor’s degree in Business, Education, Marketing, or related field preferred.
- 2–4 years of sales or business development experience, ideally in education, edtech, or SaaS.
- Proven success in outbound prospecting and lead qualification.
- Effective consultative sales skills with the ability to engage school administrators and organizational decision-makers.
- Familiarity with selling to school administrators, districts and/or alternative education models a plus.
- Proficiency with CRM tools (Salesforce or similar), Microsoft Office, and Google Workspace.
- Excellent written and verbal communication skills.
- Excellent organizational skills with the ability to manage multiple priorities.
- Self-motivated, results-driven, and comfortable working autonomously in a remote environment.
- Ability to travel occasionally for conferences or school visits.
Remote First Work Environment
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which all employees are valued and where success is measured in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations.
If you will be working remotely, either occasionally or on a permanent basis, you must have a reliable internet connection through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload.
The successful candidate will be expected to actively participate in video-based interviews during the recruiting process and ongoing virtual meetings with their camera on, as part of their role.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
An Equal Opportunity Employer
We are dedicated to fostering a culture that celebrates unique backgrounds, ideas, and experiences. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national origin, protected veteran status, disability, or genetic information (including family medical history).
We will provide reasonable accommodations for qualified individuals with disabilities. You may request an accommodation during the recruiting process with your Talent Acquisition team member.