Head of Marketing

Company Overview

Plutus Health Inc is a high-growth, tech-enabled Revenue Cycle Management company serving 1,000 healthcare providers nationwide.

Recognition & Growth

• Inc 5000 honoree – 2 consecutive years recognized for rapid revenue growth
• SMU Cox 100 - 3 consecutive years (fastest-growing Dallas companies)
• Proven scalability: Built on proprietary technology dedicated global teams

Dual-Brand Portfolio

• Plutus Health (Primary): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, AR optimization
• Artemis ABA: Practice management SaaS platform for ABA therapy providers  

What Makes Us Different

• Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics
• Vertical expertise: Deep specialization in behavioral health,  ABA therapy, ASC billing
• Global delivery advantage: Round the clock support with  cost savings  
• KPI driven pricing model
• Rapid growth trajectory: Expanding client base, geographic footprint, and service capabilities

Position Summary

Enterprise B2B Marketing Leader driving aggressive growth strategy

Report directly to CEO. Own complete marketing function for both RCM services SaaS software. Build scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

CRITICAL REQUIREMENTS (Must Have)

Enterprise ABM Experience

• 10 years B2B marketing leadership targeting healthcare enterprises  
• Proven ABM program success with measurable pipeline  
• Built and executed multi-touch ABM campaigns targeting C-suite clinical decision-makers
• Experience with 12  month enterprise sales cycles involving 5-10 stakeholders
• Track record of 30% improvement in sales cycle velocity through ABM

Healthcare Industry Expertise

• RCM outsourcing services marketing (medical billing, coding, denial management)
• Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)
• Deep understanding of healthcare buyer personas: CFOs, CEO, PE backed board
• Experience marketing to CFOs and PE-backed healthcare organizations: Ability to create ROI-focused messaging that resonates with financial decision-makers and boards focused on EBITDA improvement, operational efficiency, and portfolio optimization
• Knowledge of HIPAA compliance in marketing operations
• Experience marketing to: Multi-specialty practices, ABA therapy providers, behavioral health clinics, PE portfolio companies

Digital Marketing Mastery

• HubSpot expert: Deep experience building workflows, lead scoring, attribution reporting, and marketing automation in HubSpot Marketing Hub
• Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, retargeting
• Marketing automation expertise (HubSpot, Marketo, Pardot)
• Intent data platforms (6sense, ZoomInfo, Bombora)
• Account-based advertising and personalization (Demandbase, Terminus, Mutiny)

AI-Powered Marketing Innovation

• Leverage AI for scale and efficiency: Experience using generative AI for content creation, personalization, campaign optimization
• Marketing automation with AI: Implementing predictive lead scoring, AI-driven email optimization, chatbots for lead qualification, dynamic website personalization
• Proven track record reducing content creation time by 40% while maintaining quality through AI tools

Brand & Market Leadership

• Trade show and event strategy: HFMA, CASP, BHB, ASCA conferences - booth design, sponsorships, ROI tracking
• Brand positioning and messaging: Competitive differentiation against market leaders
• Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings
• Customer engagement: User conferences, customer advisory boards, reference programs, success stories
• Analyst relations: Engaging KLAS, Black Book, Gartner to build market credibility

Execution Excellence

• Built marketing function from scratch at growth-stage company ($50M-$100M revenue)
• Managed marketing budgets $ 3M with strong ROI discipline
• Led teams of 5-10 (internal agencies)
• Proven content creation engine: case studies, whitepapers, video, webinars

STRONG PLUS (Differentiators)

Industry Experience

• Global delivery model marketing experience
• ABA/behavioral health/ASC market knowledge
• PE-backed healthcare company marketing experience
• Marketing engagement with healthcare CFOs, COOs, and PE portfolio company boards
• Competitive intelligence experience

Technical Capabilities

• HubSpot certifications (Marketing Software, Inbound, Revenue Operations)
• AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI
• Predictive analytics and propensity modeling
• Marketing data warehouse architecture
• API integrations and martech stack optimization

Strategic Skills

• Market research and analyst relations (KLAS, Black Book, Gartger)
• Key Opinion Leader (KOL) development programs
• Partner/channel marketing experience
• PE firm relationship building and portfolio company targeting

KEY RESPONSIBILITIES

Strategic Planning (25%)

• Own  revenue contribution target through marketing-sourced pipeline
• Develop integrated marketing strategy across services (Plutus) software (Artemis)
• Build ICP definitions and account selection criteria for ABM programs
• Create competitive positioning  
• Design and execute tiered ABM programs  
• Target  named enterprise accounts with customized campaigns
• Develop CFO-focused value propositions: Create financial models, ROI calculators, and EBITDA impact analyses for PE-backed organizations

Brand, Events & Market Presence (25%)

• Plan and execute   major healthcare conferences annually
• Target PE firm events and healthcare investment conferences: Build relationships with PE firms managing healthcare portfolios
• Launch annual customer conference  
• Create customer advisory board  
• Produce  whitepapers annually on RCM trends, ABA therapy outcomes, industry benchmarks, CFO-focused content on revenue optimization and cost reduction
• Engage KLAS, Black Book, Gartner for vendor evaluations and rankings
• Build PR strategy and media coverage in healthcare trade publications

Demand Generation (35%)

• Generate   marketing-qualified accounts (MQAs)
• Drive   company pipeline from marketing sources
• Execute LinkedIn ABM campaigns
• Build SEM strategy capturing high-intent search traffic (
• Create vertical-specific content for multi-specialty practices, behavioral health, ABA therapy
• Develop board-ready materials: Executive summaries, financial impact assessments, implementation roadmaps  
• Optimize conversion funnels
• Implement AI-powered lead scoring, email optimization, and dynamic content personalization

Sales Enablement & Team (15%)

• Create account-specific microsites and personalized landing pages
• Develop competitive battlecards and sales presentation decks
• Build CFO-specific sales tools: ROI models, total cost of ownership analyses, payback period calculators
• Weekly pipeline reviews with sales leadership
• Recruit and manage 3-5 person team (demand gen, content, digital, operations, events)
• Build real-time dashboards tracking account engagement, pipeline, revenue

QUALIFICATIONS

Education & Experience

• Bachelor's degree in Marketing, Business, Communications (required)
• MBA or healthcare-related advanced degree (strongly preferred)
• 10 years B2B healthcare marketing leadership
• 5 years enterprise ABM program management
• 3 years RCM or healthcare SaaS marketing
• Experience selling to CFOs and PE-backed healthcare organizations

Technical Skills

• HubSpot: Marketing Hub expert (workflows, lead scoring, attribution reporting)
• AI Tools: Generative AI for content, predictive analytics, marketing automation
• LinkedIn Campaign Manager Sales Navigator
• Google Analytics 4, Google Ads, Tag Manager
• ABM platforms: Demandbase, 6sense, or Terminus
• Intent data: ZoomInfo, Bombora, Clearbit
• Analytics: Tableau, Looker, or Power BI
• Financial modeling tools for ROI/TCO analysis

Leadership Competencies

• Data-driven decision making with metrics obsession
• Financial acumen: Ability to speak CFO language - EBITDA, cash flow, ROI, payback periods
• Cross-functional collaboration between marketing, sales, product, operations
• Healthcare expertise: RCM workflows, HIPAA, healthcare buying committees
• C-suite engagement skills: Comfortable presenting to boards and executive teams
• Execution speed: bias for action, comfortable with ambiguity
• Strategic tactical: 3-year vision while executing daily campaigns

WORKING STYLE & CULTURE FIT

You'll thrive here if you:

• Move fast: High-growth environment; execution speed critical
• Love data: Every decision backed by metrics; live in dashboards
• Direct communication: CEO prefers bullet points, quick decisions, minimal fluff
• Speak CFO: Comfortable translating marketing into financial impact
• Entrepreneurial: Comfortable building from ground up; minimal bureaucracy
• Results-oriented: Measured on pipeline and revenue, not activities
• Hands-on: Not afraid to build workflows yourself while managing the team

WHY JOIN PLUTUS HEALTH?

• Momentum: Inc 5000 SMU Cox 100 (3 years) = proven growth trajectory
• Impact: Build marketing function from ground up at critical inflection point
• Growth Market: Healthcare RCM    ABA software   both expanding rapidly
• Target Rich Environment: PE firms managing  healthcare portfolio companies
• Competitive Advantage: Global delivery model proprietary technology =   cost advantage
• Leadership: Experienced operators; decisive, empowering CEO

APPLICATION PROCESS

Submit:

1. Resume highlighting ABM results, HubSpot experience, healthcare marketing success
2. Brief answers (2 pages total):
   • Most successful ABM campaign: accounts, tactics, pipeline/revenue impact
   • Example of marketing to CFOs/PE-backed organizations: messaging, content, results
   • How you've used AI to improve marketing efficiency and results
   • Trade show strategy for dual brands
   • Approach to marketing RCM services ABA software
   • 90-day plan: priorities, quick wins, resource needs

Send to: sreenath.pamisetty@plutushealthinc.com