Director of Marketing And Business Development

Position Summary

The Director of Marketing and Business Development will take a lead role in accelerating growth in the firm, overseeing the marketing and sales and aligning them toward our targeted revenue growth. Reporting directly to the Management Committee, this person will have a voice in the direction of firm growth, the services offered, the industries served and Calibre’s overall market strategy. Forward-thinking, this person will be the go-to source for all aspects of sales support, traditional marketing, marketing operations, marketing technology and product management.

This opportunity will allow the Director of Marketing and Business Development build relationships with the right external resources to deliver results. Not only will this person add value to the firm, but they will also be challenged by the current and future job requirements including:

Salary Range - $120,000 - $150,000 (depending on experience)

Strategy:

• Assisting the firm partners in developing their marketing/bd plans and assist in execution
• Developing and executing the firm’s annual growth plan; including office plans and segment/niche
• Preparing the marketing and business development budget to support growth
• Implementing and directing all marketing strategies
• Identifying ways to improve ROI on marketing

Marketing:

• Overseeing brand strategy, marketing campaigns, demand generation, digital presence, and thought leadership efforts to raise the firm’s profile and drive growth.
• Ensuring that messaging reflects the firm’s mission and core values, deep expertise, and strong community roots.
• Guiding the actions of niche and marketing teams to support the growth
• Initiating all public relations
• Ensuring regular communications with clients and prospects via email marketing, marketing automation and social media.
• Strategizing and planning all in-person and web-based events
• Helping to turn segment/niche leaders into thought leaders
• Collaborates with partners and subject matter experts to coordinate marketing and speaking opportunities.
• Collaborates with HR and Operations on recruitment marketing, onboarding materials, internal/external messaging and employee engagement and culture building efforts.

Business Development:

• Develop training for non-executive level employees in business development.
• Expanding the firm’s database of clients and prospects and news media to ensure continued visibility.
• Reinforcing the firm’s sales process through training, coaching and other activities that drive profitable revenue.
• Coaching professionals on business development
• Implementing and overseeing the firm’s pipeline
• Supporting the development of personal marketing plans
• Reviewing sales outcomes for improvement

Qualifications:

• Bachelor’s degree in business, marketing, or related Advanced degree a plus.
• 10 years of senior experience in growth, business development, or marketing within the accounting, professional services, or consulting sector preferred.
• The ability to effectively interact with all levels of firm personnel and external contacts with tact and professionalism, maintaining discretion regarding confidential firm and client matters at all
• A roll-up-your-sleeves and get-it-done attitude with tangible results
• Proven experience in support of sales, marketing and business development
• A change agent with a proven ability to bring new ideas, concepts and processes
• Ability to persuasively communicate and sell new concepts and processes to all levels within the firm
• Ability to establish credibility and be decisive, but able to recognize and support the firm’s preferences and priorities.
• Participative management style, advocates team building, cooperation and goals.

Knowledge, Skills & Abilities

• Strategic thinking and problem solving
• Solid business acumen
• Strong analytical and reasoning abilities
• Excellent verbal and written communication skills
• Strong organizational skills
• Willingness to delegate appropriately and successfully manage outside resources
• Flexible, intelligent, sensitive and diplomatic
• Experience with CRM and marketing automation including Microsoft Office 360 products.

Firm Overview:

Calibre CPA Group is a full-service accounting and advisory firm with big capabilities. We focus on helping tax-exempt organizations and business enterprises nationwide make a difference through proactive and value-added accounting, audit, taxation, forensic and risk advisory, and payroll compliance services.

With offices in metropolitan Washington, DC, Chicago, IL, New York, NY, and Los Angeles, CA, our more than 200 goal-oriented specialists work hand-in-hand with associations and other not-for-profits, labor unions, employee benefit plans and business enterprises to help them stay ahead of financial developments and guide them through the complex mine field of accounting and reporting regulations.

2026 Vault Top Ranking include:

• Accounting
• Diversity
• Culture
• Work/Life Balance
• Internships

EEO:

Calibre is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status under federal, state, or local law.