Media Specialist

Paid Media Creative Content Specialist

3-Month Contract with Potential for Extension and/or Conversion

Hybrid – Columbus, OH preferred; Fully Remote Considered

Full-Time | 30-40 hours/week

ASAP Start

About the Role:

Our leading children’s media and education client is seeking a creative, hands-on Paid Media Creative Content Specialist to support a pilot initiative focused on developing and optimizing creative for paid media campaigns during peak holiday season.

This role will focus primarily on creating and iterating engaging, social-first video and visual content for paid media, with a strong focus on Meta. The ideal candidate is a strong storyteller who understands what makes content work on social platforms and can turn products, brand stories, and creative concepts into compelling content designed to capture attention and drive results. We’re looking for someone who can move comfortably between content creation, low-fi video production, graphic design, and paid media — creating assets that are both visually compelling and aligned with campaign objectives.

You’ll work closely with the Art Director, Paid Media Strategy team, copywriter, and broader Creative team to brainstorm concepts, create and refine content, and use campaign performance insights to inform creative decisions. This is a highly collaborative role for someone who enjoys experimenting, solving creative problems, and moving quickly.

This is an opportunity to join a collaborative team during a pilot initiative, with the potential for the contract to be renewed based on the success and needs of the program.

What Will You Be Doing?:

• Create engaging, video-first creative content for paid media campaigns, with a primary focus on Meta.
• Develop short-form video and visual content that brings products, brand stories, and campaign concepts to life.
• Capture video content as needed, including product-focused content such as unboxings, product features, magazine or publication flip-throughs, and other social-first concepts.
• Edit and iterate on video and visual assets using existing content libraries, brand photography, campaign assets, and newly created content.
• Collaborate closely with the Art Director and Creative team to brainstorm concepts, develop creative approaches, and bring ideas from concept through execution.
• Partner with the Paid Media Strategy team to understand campaign goals, creative needs, audience considerations, and performance insights.
• Work closely with a copywriter to develop cohesive creative that combines strong visual storytelling with compelling messaging.
• Develop a variety of creative concepts, formats, and storylines to increase the volume and diversity of paid media creative.
• Adapt and iterate on creative based on both quantitative and qualitative performance insights, including click-through rates, watch time, conversions, and other campaign learnings.
• Apply an understanding of Meta and paid social creative best practices to create content designed for the platform and its audiences.
• Help identify opportunities to test different creative concepts, hooks, formats, visuals, and storylines.
• Balance brand consistency with fresh, engaging, and platform-appropriate creative.
• Work efficiently in a fast-paced environment with quick turnaround times and evolving priorities.
• Collaborate across Creative, Paid Media, and other internal teams to keep creative initiatives moving forward.
• Support additional creative and paid media initiatives as needed.

What Will You Need To Bring?:

• 2–5 years of experience in video production, content creation, social media, digital marketing, creative, advertising, or a related field; we are open to candidates with different levels of experience who demonstrate the right skills and portfolio.
• Strong video content creation and editing skills with a social-first mindset.
• A strong understanding of what makes content engaging and effective on platforms such as Instagram and Meta.
• Experience creating content for paid social and/or digital advertising is strongly preferred.
• Understanding of paid media creative best practices and how creative can influence campaign performance.
• Strong storytelling skills and the ability to turn a product, idea, or campaign objective into compelling visual content.
• Experience working with product-focused or brand-focused content is preferred.
• Strong creative problem-solving skills and the ability to develop multiple concepts and approaches.
• Comfortable working quickly and iterating on creative based on feedback and performance results.
• Experience collaborating with Art Directors, Creative teams, copywriters, marketers, or Paid Media teams.
• Experience with Adobe Creative Cloud, Adobe Express, Premiere Pro, or similar creative/video editing tools.
• Strong communication, organization, and time-management skills.
• Ability to manage multiple projects and deadlines while maintaining a high level of creative quality.
• A portfolio demonstrating social-first video, content creation, paid media creative, or other highly creative digital work is strongly preferred.
• Retail, consumer products, publishing, agency, or other fast-paced brand experience is a plus.

What Success Looks Like:

Success in this role means helping increase the volume, variety, and effectiveness of creative used across paid media, particularly on Meta.

This person will become a creative partner to the Paid Media Strategy and Creative teams — bringing strong video and storytelling expertise, developing fresh creative concepts, and continuously iterating based on campaign performance.

Success will be evaluated through a combination of quantitative and qualitative measures, including creative volume and variety, click-through rates, video watch time, conversions, campaign performance, and the team's ability to develop new creative storylines and concepts.

The ideal candidate is collaborative, open to sharing their expertise, and comfortable working in a fluid environment where creative ideas are developed, tested, refined, and improved quickly.

If this sounds like you, please apply!