Affiliate Marketing Analyst

Job Description

The Analyst oversees the full lifecycle of affiliate partnerships, from evaluation and onboarding to contract structuring, compliance, KPI design, and performance optimization. This role serves as a critical connector between partner activity and business outcomes, using advanced analytics and cross‑functional collaboration to maximize efficiency, scale high‑value contributors, and ensure impeccable governance. They demonstrate strong judgment, commercial fluency, and the ability to translate data into clear, actionable recommendations for leadership.

Responsibilities

Affiliate Program Ownership

• Lead day‑to‑day oversight of a large, diverse portfolio of affiliate partners across the U.S. and Ontario.
• Act as the primary strategic and operational relationship owner—managing onboarding, contracting, workflow design, tracking, integrations, and issue resolution.
• Enforce rigorous compliance and governance standards, with zero tolerance for risk‑generating behavior.
• Continuously monitor partner activity and proactively escalate concerns (traffic quality issues, fraud indicators, incentives, misaligned messaging, etc.).
  
  

Performance Optimization & Analytics

• Build, refine, and manage KPI frameworks across partners, states, and products (CPA, CPL, ROAS, margin impact, conversion funnels, payback, LTV).
• Develop data‑driven recommendations for commission structures, deal constructs, and partner tiering based on performance and market conditions.
• Analyze traffic quality, customer conversion, deposit behavior, and long‑term value to optimize partner mix and channel efficiency.
• Deliver weekly insights to Acquisition Leadership, Finance, Analytics, and Performance Marketing.
  
  

Strategic Planning & Cross‑Functional Collaboration

• Work as an integrated member of the Performance Marketing organization—adapting affiliate strategy to maintain optimal channel efficiency.
• Partner with Compliance, Legal, Finance, Analytics, and Product to ensure scalable, responsible, audit‑ready program operations.
• Support quarterly planning and forecasting with data‑driven, scenario‑based perspectives.
• Identify growth opportunities, including partner expansion, new commercial models, differentiated state‑level strategies, and testing roadmaps.
  
  

Executive-Ready Communication

• Develop clear, concise, insight‑driven narratives for weekly business reviews, monthly performance reads, and ad‑hoc executive inquiries.
• Present risks, opportunities, and recommended actions with a strong point of view and supporting data.
• Translate complex analytics into actionable insights for both technical and non‑technical audiences.
  
  

KEY OUTPUTS

• A high‑performing partner ecosystem driving efficient, scalable customer acquisition.
• Impeccable governance and compliance across all affiliate operations.
• KPI and compensation frameworks that guide smart commercial decision‑making.
• Clear identification and escalation of risks, opportunities, and required pivots.
• Consistent, structured, leadership‑ready communication.
  
  

Qualifications

• Deep understanding of performance marketing economics and affiliate partner mechanics.
• Strong analytical skills and ability to synthesize complex datasets into strategy.
• Proven ownership mindset, operational precision, and ability to manage complex relationships.
• Exceptional communication skills, especially with executives.
• High bias for action and comfort operating in a fast‑paced, performance‑driven environment.
  
  

Additional Requirements

• 3–6 years of experience in affiliate marketing, performance marketing, or partnership growth roles.
• Experience managing a large affiliate portfolio, ideally in regulated or high‑stakes environments.
• Gaming experience preferred (sports betting or iCasino); adjacent high‑volume affiliate ecosystems considered.
• Bachelor’s degree required.
  
  

About Us

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it.

Ready to make your mark on the Empire?

Explore our open roles and discover how you can help shape the future of gaming.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.