What are the responsibilities and job description for the Vice President of Digital Marketing position at Cadillac Formula 1® Team?
The Cadillac Formula 1® Team is what happens when history, purpose and daring talent come together. Backed by TWG Global and GM, our team is uniquely positioned to disrupt Formula 1®, bringing a fresh perspective and an unrelenting drive for success. We have the energy of a start-up, with the ideas and originality of a business that always wants to lead, never wants to follow.
We’re building everything from the ground up, from a high-performance car to an inclusive, values-driven culture. We show bold ambition. We combine leadership in innovation with excellence in execution. We are one team. We have the freedom to think differently, the opportunity to shape process and practice, an ego-free environment where people thrive on being challenged by those around them. A historic name behind us. Career-defining moments ahead.
A New Chapter Begins.
Fueled by bold ambition
Play your part in getting us on the grid.
Closing Date: 24th April 2026
As the VP of Digital Marketing, you will lead a high-performing team in creating world-class digital experiences for fans, sponsors, and partners. You will set the strategic direction for all digital initiatives, combining creativity, analytics, and performance marketing to deliver measurable growth.
Key Responsibilities:
- Develop and execute the team’s global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
- Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
- Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
- Drive fan engagement and commercial growth through innovative digital campaigns
- Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
- Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
- Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge
Driven by high performance
What do you need to bring to the team?
- Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries
- Exceptional leadership and team management skills
- Strong understanding of global social media platforms, digital analytics, content marketing and paid media
- Creativity combined with a data-driven mindset
- Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable
- Excellent communication and stakeholder management abilities
- Experience managing high-profile campaigns and delivering results under tight deadlines
A team like no other.
The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering healthcare, generous time off and, as part of a global brand, huge potential for career development.
As an equal opportunities employer, we are committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy or maternity, race or ethnicity, religion or belief, gender identity or marriage and civil partnership. We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply.
At The Cadillac Formula 1® Team, all Team Members are expected to actively support and uphold our policies and procedures, including those focused on Environmental responsibility, Sustainability initiatives, Inclusion and Health and Safety practices.
Please note that additional security checks may be required as part of the recruitment process. This may include a background check covering a minimum of the past five years and a criminal record check.