What are the responsibilities and job description for the Sr. Media Planner / Buyer position at Cactus?
Cactus, a full-service creative and media agency, is looking for a Senior Media Planner/Buyer with a passion for media, a keen eye for detail, and a strategic mind to join our team. This role is perfect for a proactive, experienced professional who can seamlessly navigate both the digital and traditional media landscapes. This is a Denver based role with a hybrid, 3 days in office 2 days WFH schedule.
Key Responsibilities:
● Media Strategy & Planning: Partner with the Associate Media Director to develop and execute comprehensive, multi-channel media plans that align with client goals and budgets. This includes leveraging a mix of traditional channels (TV, radio, print, out-of-home) and digital platforms (paid search, social media, programmatic display, video, and connected TV).
● Buying & Negotiation: Manage all aspects of the media buying process. Negotiate with media vendors to secure optimal rates, placements, and added-value opportunities.
● Partner with Broadcast Buying Team: Work collaboratively with the internal broadcast buying group to incorporate their research and data into media plans, provide clear input documents and kick-off meetings to initiate their buying, and support in their billing and reconciliation process.
● Mentorship and Supervision: Provide guidance and support to a junior team member, delegating tasks and overseeing their professional development.
● Campaign Management & Optimization: Oversee campaign launches, monitor performance against key KPIs, and provide proactive optimization recommendations to improve results.
● Analysis & Reporting: Prepare and present detailed campaign performance reports, translating complex data into clear, actionable insights for clients.
● Client & Vendor Relations: Serve as a key point of contact for clients, presenting media plans and performance results. Build and maintain strong relationships with media partners and vendors.
● Budget Management: Ensure all media buys are executed accurately and on budget, tracking spending and reconciling invoices. Serve as the champion of our internal billing process and tools like Strata, media flowcharts, budget reconciliation sheets, etc. Partner closely with the Media Coordinator to manage and execute a flawless client billing process each month.
Qualifications:
● 5 years of experience in paid media planning and buying, preferably within a full-service agency.
● Proven experience with both traditional and digital media. You should be comfortable planning, buying, and managing campaigns across TV, radio, and OOH, as well as digital channels like programmatic, paid search, and social media.
● Strong analytical skills with the ability to interpret data and make strategic recommendations.
● Expertise with media planning and buying software (e.g., Mediaocean, STRATA, etc.) and digital ad platforms (Google Ads, GCM, GA4, Meta Business Manager, etc.).
● Exceptional communication and presentation skills, with the ability to clearly articulate media strategies to clients.
● A proactive and collaborative attitude, with a knack for problem-solving and an eagerness to learn.
Salary Range: $65,000-$80,000 commensurate with experience.
This is a Denver based role.
Salary : $65,000 - $80,000
