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Business Partnership and Brand Activation Specialist

C Spire
C Spire Salary
Birmingham, AL Full Time
POSTED ON 4/10/2026
AVAILABLE BEFORE 5/10/2026
Our Vision: Be the best at what we do. Our Mission: Improve lives through technology.

Summary

“Customer Inspired” isn’t our slogan — it’s our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers’ lives. It’s a challenging goal, but we have a winning team that is looking to grow.

As the Partner Marketing & Brand Activation Specialist, you will lead integrated brand activation and partner marketing initiatives that strengthen strategic technology partnerships and drive measurable business impact. This role serves as a key connector between global partners, field marketing, internal stakeholders, and vendor relationships to ensure alignment, execution excellence, and return on investment across co-marketing programs.

Responsibilities

What You Will Do

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.

  • Develop and execute integrated brand activation and partner marketing strategies, including campaign planning, implementation, optimization, and performance tracking aligned to defined business goals.
  • Collaborate with global partner leadership, marketing teams, and field partner marketing teams to identify priorities, focus initiatives, and define measurable success metrics.
  • Manage vendor and partner marketing relationships, ensuring budget alignment and coordination with the Strategic Technologies Partner Manager.
  • Oversee Marketing Development Funds (MDF), driving partner-led campaigns, co-marketing programs, and measurable pipeline impact.
  • Create and lead strategic co-marketing campaigns aligned with partner priorities, including event execution, sales enablement initiatives, and achievement of partner marketing fund receivable targets.
  • Evaluate sponsorship opportunities to ensure strategic alignment, ROI potential, and brand consistency.
  • Oversee customer hospitality programs, including ticket allocation, guest engagement, and accurate tracking within Salesforce.
  • Support media initiatives and collaborate with the PR department to ensure consistent brand representation and adherence to budget guidelines.
  • Contribute to internal communications efforts to reinforce messaging alignment and increase visibility of key marketing initiatives.
  • Track campaign performance, analyze results, and provide actionable insights to optimize future partner marketing investments.

This position is an exceptional opportunity to operate at the intersection of strategic partnerships, brand activation, and measurable revenue impact. From Partner Marketing & Brand Activation Specialist, you will have a strong springboard into partner strategy leadership, marketing management, or brand leadership roles within C Spire.

Qualifications

What You Will Bring

As a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external partner experience. To support our Marketing team, you will have an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.

In Addition To That, We Require

  • Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent relevant work experience.
  • Minimum of three (3) years of marketing strategy experience.
  • Demonstrated experience in project management, financial management, event marketing, and brand activation campaign development and execution.
  • Strong work ethic and exceptional attention to detail with the ability to operate as a self-starter in a fast-paced, deadline-driven environment.
  • Proven ability to manage multiple projects simultaneously while balancing priorities and maintaining high-quality output.

We Will Give Special Consideration To Candidates Who Have

  • Experience managing Marketing Development Funds (MDF) or partner co-marketing programs.
  • Experience working within technology, telecom, or performance-driven industries.
  • Experience collaborating with global partner ecosystems and vendor marketing teams.

What You Will Gain

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that’s just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it.

For Our Full-time Employees We Offer

  • Competitive Compensation Package
  • Blue Cross Blue Shield Health Insurance
  • 401k Match
  • Tuition Assistance Programs
  • Complimentary Wireless Service & Device*
  • Teladoc Telemedicine
  • WellBeacon Wellness Program
  • Paid Talent Referral Opportunities

Physical Requirements / Working Conditions

Must be able to sit for long periods of time and use a computer keyboard and/or mouse while viewing a computer screen. Some travel may be required for partner events, sponsorship activations, or marketing initiatives.

  • Complimentary wireless service and device available to team members in our wireless footprint.

If you want to work hard, achieve a lot, and make a difference, then C Spire is the place for you.

Salary.com Estimation for Business Partnership and Brand Activation Specialist in Birmingham, AL
$91,531 to $114,723
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