What are the responsibilities and job description for the Marketing Coordinator position at C&O Sales?
The Marketing Coordinator supports the marketing and sales teams by assisting with campaigns, coordinating events, managing project logistics, and tracking performance data. This is a hands-on, fast-paced role that plays a critical part in ensuring marketing initiatives are executed accurately, efficiently, and in alignment with C&O’s business goals within the lighting and electrical industry.
This position requires strong initiative, attention to detail, and the ability to adapt quickly as priorities change.
About the Marketing Department
C&O’s marketing program has been intentionally built with a focus on quality, consistency, and long-term strategy. Every asset, whether digital or print, reflects our brand’s growing presence in the lighting and electrical industry. The Marketing Coordinator is expected to uphold these standards and contribute to the continued development of the department’s visual identity, messaging, and strategic goals.
This role supports the overall growth of the marketing program, not just daily task completion, and plays an essential part in maintaining the integrity of C&O’s brand.
Key Responsibilities
Marketing and Campaign Support
• Assist in the execution of marketing campaigns, product promotions, and digital initiatives.
• Maintain consistency with brand standards across all materials and communications.
• Support the creation and distribution of marketing collateral.
Event Coordination
• Help plan, prepare, and coordinate industry events, trainings, and customer visits.
• Support event logistics, including setup, travel coordination, materials, and follow-up tasks.
Sales Enablement
• Provide proactive support to the sales team, including administrative or logistical assistance when needed.
• Assist with gathering product information, preparing presentations, and organizing sales assets.
Data and Analytics
• Collect, organize, and track marketing performance data.
• Support reporting initiatives using dashboards, CRM tools, and Excel.
• Help identify trends and insights that support continuous improvement.
Project Organization
• Manage multiple projects at the same time, balancing urgent requests with long-term initiatives.
• Reprioritize tasks as needed while maintaining accuracy and meeting deadlines.
Key Expectations
• Proactive Mindset: Willingness to step in and support team needs, even outside typical marketing tasks.
• Industry Familiarity: Experience or exposure to the lighting or electrical industry is strongly preferred.
• Flexibility: Comfortable with occasional travel, extended hours, and changing priorities, especially around events and product launches.
• Collaboration: Works closely with sales, marketing, and leadership to ensure alignment and follow-through.
• Detail Orientation: Able to manage detailed information, track deadlines, and produce accurate work.
Ideal Candidate Profile
• Team-oriented, dependable, and eager to contribute.
• Thrives in a fast-paced, dynamic environment with frequent changes.
• Self-motivated, organized, and quick to learn new tools or processes.
• Proficient with technology, including:
- Microsoft Office tools: Word, Excel, PowerPoint
- Canva
- Constant Contact or similar email marketing platforms
- LinkedIn and Instagram for business use
- Experience with digital editing or graphic design tools is a plus.
Summary
- This position is ideal for someone who enjoys being actively involved in a variety of initiatives and working closely with both marketing and sales teams. The Marketing Coordinator plays an essential supporting role and contributes directly to the growth and success of C&O’s marketing efforts. Success in this role requires initiative, flexibility, teamwork, and a commitment to upholding the C&O brand.