What are the responsibilities and job description for the Global Growth Marketing Lead: Global Business Marketing, SMB position at ByteDance?
About TikTok
Our mission is to inspire creativity and bring joy.
We have global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
SMB Global Business Marketing (GBM) is a fast-growing team that supports this mission by engaging, educating, and enabling small and medium-sized businesses and agencies around the world and helping them unlock the unique power of our platform. We are creative entrepreneurs at heart. We dig in and bring innovative marketing solutions to life in service of SMBs, and the business as a whole, across campaigns, creative content, strategic programming, and more.
Responsibilities
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at accommodations@tiktok.com.
Our mission is to inspire creativity and bring joy.
We have global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.
SMB Global Business Marketing (GBM) is a fast-growing team that supports this mission by engaging, educating, and enabling small and medium-sized businesses and agencies around the world and helping them unlock the unique power of our platform. We are creative entrepreneurs at heart. We dig in and bring innovative marketing solutions to life in service of SMBs, and the business as a whole, across campaigns, creative content, strategic programming, and more.
Responsibilities
- Embody leadership principles and create an inspiring team environment with an open communication culture
- With your team, be a guardian for the TikTok For Business brand while overseeing multiple production partners globally.
- Work closely with cross-functional global & regional teams (SMB Sales, Product, Growth and other XFN partners) to develop long term vision for Growth Marketing and adjust / build on existing org to meet growth marketing needs.
- Think long term without losing short term focus on a high volume of content strategy and production deliverables each month.
- Evolve partner and agency strategy to continually optimize production approach for speed and efficiency.
- Maintain and advance the team's creative quality and build a proactive culture of ideas within the team.
- The role requires an acute understanding of SMB business needs, TikTok & competitors' SMB product solutions and opportunities for scaled marketing communications.
- Business Marketing experience is preferred, with an ability to balance both creative and analytical interpretation of data to design inspiring and effective marketing campaigns and sales narratives.
- Manage and plan against a large annual budget.
- At least 10 years of experience in digital marketing, SMB marketing and media background preferred;
- Experience in team & people management in both regional and global enviornments;
- Experience working with both B2B & B2C customers in an international environment;
- Demonstrated ability to manage multiple projects under tight deadlines in a fast-paced environment;
- Excellent communication and presentation skills;
- Impeccable interpersonal and conflict resolution skills;
- Self-starter, fast learner who is detail-oriented with strong critical thinking skills;
- Ability to work contribute as well as lead a team in parallel;
- Light analytical and data skills, must have experience working with a data analyst previously and building performance reports of key stakeholders;
- Experience managing and reconciling a $1MM budget.
TikTok is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at accommodations@tiktok.com.