Demo

Inside Sales Representative

Byrne Electrical Specialists, Inc
Rockford, MI Remote Full Time
POSTED ON 7/6/2026
AVAILABLE BEFORE 8/3/2026

Summary: Utilizing Byrne’s principles of world class customer service, the Inside Sales Representative will drive sales inside the four walls of Byrne as well as mine unrealized opportunities inside Inbound Sales. They will be responsible for the account management of assigned customers and reaching the company’s sales targets.

Essential Duties, Responsibilties and Job Requirements:

· Utilizes existing data and reporting to analyze and qualify leads.

· Completes daily cold calls to grow new business. Results are reflected in an increase in new customer sales. Ultimately growing accounts to ‘graduate’ to the commercial level.

· Highly effective at utilizing common sense selling practices to close sales.

· Warm-calls existing customers in Byrne’s CRM to solicit sales and drives customers to utilize e-commerce.

· Achieves weekly lead generation and sales pipeline goals. Sales pipeline shall include opportunities in all 4 quadrants of the Byrne project pyramid.

· Accurately profile and categorize all leads through comprehensive market research.

· Receives inbound customer calls and responds to inquiries—provides detailed information about product specifications and functions. Utilizsd product knowledge to identify the right product for the right application, identifies and offers alternative product offerings. Refers highly technical questions to Engineering department. Record conversation details in CRM.

· Provides customer quotes for special and custom products.

· Leverages a wide variety of available tools to connect with customers, such as phone, email, chat, and virtual meetings

· Acts as the subject matter expert for the company’s full products and accessory offerings and is consistently up to date with new products and launches.

· Use negotiating skills to understand our customer’s BATNA.

· Track and meet weekly, monthly, quarterly, yearly sales metrics.

· Serve as customer service liaison for Byrne customers. Answer questions regarding production lead times, product availability, and other product specifications and concerns. Coordinate customs clearance and international shipping compliance when necessary.

· Processes customer orders and requests.

· Backfill for CR Professionals, as needed.

· May conduct on-site visits to customers.

· Explore ways to improve customer satisfaction and create innovations and solutions to customer needs.

· Participate in companywide CSM events for continuous improvement.

· And other duties as required.

Skills Required:

· Excellent verbal and written communication skills

· Strong organizational skills and attention to detail

· Strong work ethic and personal accountability

· Highly proficient computer skills, including expertise in MS Excel and Word.

· Familiarity with ERP and CRM systems is a plus.

· Demonstrable ability to multitask effectively in an environment requiring patience and flexibility—strong technology acumen is essential to the nature of the role and multitasking.

· Demonstrated ability to prospect and qualify leads.

· Foreign language fluency for the international market served is plus.

Experience Required:

· Minimum of 4 to 7 years of experience in customer service or call center management.

· Minimum of 1 to 2 years of experience in inside sales

Salary.com Estimation for Inside Sales Representative in Rockford, MI
$54,044 to $74,166
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