Product Marketing Lead

Position Overview

We are seeking an experienced Product Marketing Manager/Product Analyst from a B2B manufacturing background to collaborate closely with our Product Management and Marketing teams. This role combines strategic product analysis with product marketing leadership to drive data-driven product decisions, market positioning, and business growth in the B2B manufacturing sector.

Key Responsibilities

Market & Competitive Analysis

• Assess market competition by reviewing and analyzing the nature and scope of present and future product lines, product specifications, and requirements
• Develop and maintain comprehensive competitive matrices and pricing analysis in collaboration with analysts and pricing teams
• Appraise new product ideas and evaluate product line extension opportunities based on market research and performance data
• Conduct sales performance analysis for mature product lines to identify market-driven opportunities for line extensions, accessories, and packaging solutions tailored to diverse distribution channels

Product Strategy & Portfolio Management

• Determine product pricing strategies and complete operational requirements in conjunction with NPD and pricing teams
• Manage and prioritize product marketing initiatives to ensure development teams focus on the highest-value tasks and opportunities
• Conduct comprehensive product launch portfolio analysis to determine which initiatives should be scaled, optimized, or discontinued based on performance metrics and market response
• Maintain deep understanding of product features, market context, and evolving industry trends to inform strategic decisions

Cross-functional Collaboration & Launch Management

• Partner with Marketing to introduce and market new products by developing time-integrated plans coordinating sales, advertising, and production teams
• Collaborate closely with Product Management to define, plan, and execute comprehensive product launch plans, including timelines, marketing strategies, and sales enablement
• Coordinate cross-functionally with sales, engineering, and hybrid product teams to understand customer needs, competitive positioning, and value propositions
• Translate customer feedback and market insights into actionable product improvements, driving continuous enhancements in conjunction with NPD teams

Strategic Content & Marketing Support

• Lead strategic content development aligned with product launches and go-to-market strategies across multiple distribution channels
• Support trade show coordination by providing strategic direction on messaging, positioning, and competitive advantages that align with overall product launch strategies
• Identify opportunities to enhance product visibility and performance through strategic marketing initiatives
• Work with internal stakeholders to ensure marketing materials align with strategic positioning and market analysis

Analysis & Reporting

• Analyze and report on the effectiveness of product launch activities and marketing initiatives, recommending improvements to optimize engagement and conversions
• Conduct market research to identify keyword and content opportunities that support broader strategic objectives
• Provide data-driven insights to leadership on product performance, market trends, and competitive landscape

Qualifications

Required:

• Bachelor's degree in Marketing, Business, Engineering, or a related discipline
• 3-5 years of experience in B2B manufacturing product marketing with strong analytical and strategic planning capabilities
• Proven ability to analyze complex market data and translate insights into strategic product decisions
• Demonstrated experience managing successful product launches and coordinating cross-departmental collaboration
• Strong analytical skills with experience in market research, competitive analysis, and pricing strategies
• Exceptional communication, analytical, and organizational skills
• Proficiency in analytics tools, market research platforms, and data analysis software

Preferred:

• Experience with trade show planning and event marketing coordination
• Knowledge of SEO tools and content management systems
• Strong collaborative skills and ability to effectively lead strategic initiatives within cross-functional teams
• Experience working closely with NPD and pricing teams