VP, Product Management and Marketing

Description

Key Responsibilities:

Product Strategy & Management

• Define and lead the product vision,  roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies).
• Drive innovation by identifying   market trends, customer needs, and emerging technologies.
• Oversee product development processes, ensuring timely delivery, quality, and profitability.
• Establish pricing strategies and value propositions aligned with market positioning and margin targets.

Portfolio Management

• Optimize the product portfolio to balance growth, profitability, and operational efficiency.
• Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
• Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
• Lead new product introduction processes and stage-gate governance.

Marketing & Commercial Strategy

• Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
• Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
• Lead branding, digital marketing, trade shows, and customer-facing campaigns.
• Collaborate with sales leadership to enable effective selling tools, messaging, and training.

Leadership & Cross-Functional Collaboration

• Build and lead high-performing teams across product management, marketing, and portfolio strategy.
• Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
• Foster a customer-centric and innovation-driven culture.

Financial & Performance Management

• Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
• Develop and track KPIs related to product success, market share, and marketing effectiveness.
• Support annual planning, forecasting, and long-term strategic planning.
• Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.

Requirements

Qualifications:

• Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
• 15 years of progressive leadership experience in product development, commercialization, or strategic growth roles.
• Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
• Demonstrated ability to lead cross-functional initiatives from concept to launch.
• Strong business acumen, financial orientation, and customer-facing leadership skills.
• Experience managing teams and driving enterprise-level change.