Specialist, Paid Search

Specialist, Paid Search Media Buying Playa Vista, CA · Hybrid Compensation $70K – $72.5K • Offers Bonus The Opportunity Centerfield is looking for a talented Specialist, Paid Search to join our team. In this role, you will work closely with our Media Buying team to learn best practices for managing Pay-Per-Click (PPC) campaigns. You will support the launch, maintenance, and optimization of PPC campaigns, including ad scheduling, tracking, reporting, and performance optimization. Paid Search Specialists play a key role in supporting Centerfield's Media Buyers with both pre- and post-campaign activities. You will be responsible for coordinating campaign traffic, monitoring advertising campaign delivery, and assisting with ongoing campaign maintenance to help ensure successful performance and execution. How You'll Contribute • Help identify and resolve issues that negatively impact campaigns. • Bid management, account architecture, and day-to-day monitoring of campaign performance. • Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords. • Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed. • Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking. • Extract campaign data and generate reports that summarize campaign performance. • Create and interpret performance reports to provide actionable insights. • Help execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization. What We're Looking For • Bachelor's Degree preferred but not required. • Minimum 1–2 years of experience creating, managing, and optimizing Paid Search campaigns. • Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables. • Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.). • Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates. • Highly analytical mindset — you're comfortable digging into data, questioning what the numbers are telling you, and turning insights into action. • Entrepreneurial spirit is a must — you take initiative, move with urgency, and treat every campaign like it's your own. • Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment. • Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing. • Excellent organizational skills and the ability to juggle multiple responsibilities at once. • An independent worker with strong time management and organization skills. Bonus Points • Experience using Tableau. • Experience with Claude or other enterprise-level AI tools. • Bonus points if you've run a side business, freelanced, or built something on your own — we love people who know what it means to have skin in the game. Life at Centerfield • This is a hybrid position — employees work in our Playa Vista, CA office every Tuesday, Wednesday & Thursday. • Competitive salary + semi-annual bonus. • Unlimited PTO — take a break when you need it. • Industry-leading medical, dental, and vision plans + generous parental leave. • 401(k) company match plan — fully vested on day 1. • Outside patio overlooking Playa Vista, monthly happy hours, catered lunches + daily food trucks. • Free onsite gym, award-winning culture, paid volunteer days, and career growth — we promote from within.