Public Relations Specialist, Communications

What you get to do:

• Develop Communication Plans to support media relations and influencer engagement efforts for Busch Gardens and Adventure Island. Escort media in-park, write press materials such as pitches, media advisories and press releases and arrange media visits
• Support and execute internal communications initiatives for ambassadors, including copy editing, developing park-wide emails, intranet posts, newsletters, and distributing printed materials for park departments
• Create and execute publicity campaigns to achieve the parks’ business goals and objectives Build relationships in key source markets and act as owner/liaison of specific source outlets
• Pitch the media on seasonal events, attractions, zoological/educational initiatives and overall scope
• Organize and participate in in-studio media appearances and serve as on-air company spokesperson when necessary
• Create earned media coverage reports and maintain media distribution list
• Assist with social media objectives when necessary.
• Assist department in other duties as assigned according to business needs
• Properly represent SeaWorld Parks & Entertainment and our commitment to excellence
• Interact with ambassadors, guests and clients, providing excellent service in an efficient and courteous manner
• Work in a team environment and demonstrate a positive and professional demeanor

What it takes to succeed:

• At least three years’ experience related to Public Relations, hospitality industry, marketing and communication or equivalent related experience.
• Bachelor’s degree in Communications, Marketing, and/or combined equivalent of education and experience.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook) and AP Style.
• Knowledge of and familiarity with influencer marketing
• Excellent written, verbal and visual communication skills, with the ability to convey important ideas and concepts to different audiences clearly and persuasively, especially to senior management, top executives from key accounts, and hospitality industry leadership in group settings and able to adapt communication styles.
• Must be able to function effectively as part of a collaborative team, as well as work independently, to meet deadlines
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment.
• Ability to manage and prioritize multiple complex projects to completions while seizing emerging opportunities.
• Ability to multi-task, meet stringent deadlines and work in a fast-paced environment
• Positive and enthusiastic demeanor in order to set example to the park staff on how to champion the organization
• Availability to work varying shifts/hours based on business need, to include opening, mid-, and closing shifts, nights, weekends, and holidays
• Fluency in Spanish/Portuguese preferred

What else is important:

• Must be able to lift 20 pounds and push/pull up to 50 pounds
• Must be able to work indoors and outdoors, in varying weather, to include extreme heat
• Work regularly Monday through Friday but with flexibility based on business need to include weekends, evenings, and holidays. Occasional travel required.
• Consistently practices safe work habits including, but not limited to the use of personal protective equipment, lifting, and reporting of unsafe situations.