What are the responsibilities and job description for the Senior Programmatic Specialist, Senior Account Executive level position at Burson?
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is seeking a Senior Programmatic Specialist (Senior Account Executive level) to join our NYC team. In this role, you’ll be an integral member of a collaborative team, working across a diverse portfolio of accounts: from market-leading Fortune 100 brands to innovative companies.
You’ll bring a deep understanding of the PESO media landscape, with expertise in PR-driven media planning and buying, traffic coordination, digital publishing, presentation development and delivery, content marketing, and large-scale budget management. This is an opportunity to ensure paid media strategies and campaigns are executed flawlessly, delivering exceptional client experiences while helping drive the continued growth of our Paid Media capabilities.
What you'll do:
- Paid Media Strategy & Execution
- Build robust ad campaigns utilizing detailed quality assurance (QA) process across multiple platforms and client verticals.
- Oversee in-platform execution, including ad trafficking and media monitoring to troubleshoot and optimize campaign delivery.
- Lead hands-on execution in platforms like Trade Desk (Channels: Display, Online Video, Connected TV, Streaming Audio, Digital Out-of-Home), Google Ads (YouTube), with secondary involvement in paid social channels (Meta, LinkedIn).
- Thorough management of campaign budgets to ensure proper pacing.
- Source highest quality inventory for clients by collaborating with audience and inventory vendors.
- Proactively manage and optimize campaigns across channels and clients on daily basis.
- Develop integrated paid media strategies using campaign forecasting and build media plans for campaigns based on client marketing and business objectives.
- Continually grow understanding and knowledge of client businesses and their competitive environment; apply this information in preparing and presenting focused programs and recommendations.
- Paid Media Reporting & Analytics
- Build detailed client-facing decks showcasing campaign performance to inform future media plans, content strategy, and planning.
- Facilitate conversion tracking, UTM tagging, pixel installation, and first-party audience development (retargeting and lookalike segments).
- Collaborate with other specialists on timely detailed weekly client reports to highlight optimizations and recommendations.
- Update internal Excel dashboards and pull reporting from platforms to gauge campaign effectiveness.
- Utilize secondary platforms such as Google Analytics to identify web traffic patterns.
- Operational Excellence & Team Development
- Utilize problem-solving skills and background knowledge to serve as a paid media strategist, acting as a liaison between account teams.
- Initiate and lead projects pertaining to programmatic platforms.
- Train junior colleagues by hosting programmatic shadowing opportunities.
- Establish / maintain relationships across our global network to streamline paid media efforts.
- Client & Stakeholder Engagement
- Build and maintain relationships with media vendors/clients and serve as day-to-day contact.
- Educate internal peers and external clients on paid media and artificial intelligence (AI) trends, providing strategic POVs.
- Build and present compelling concepts for clients and new business opportunities.
- Communicate effectively with internal teams and share paid media best practices and POVs throughout our global network.
Experience that contributes to success:
- Background: At least 2-3 years of hands-on experience managing, optimizing, and reporting via Trade Desk, Google Ads, and other major programmatic DSPs/ad platforms.
- Diligence and Adherence to Deadlines: Demonstrates a strong work ethic and consistently meets deadlines.
- Extreme Attention to Detail: Possesses a meticulous approach to tasks, ensuring accuracy and precision.
- Problem-Solving & Independence: Proactively identifies and resolves complex issues, capable of navigating and leading intricate projects with many moving parts independently.
- Time Management: Effectively prioritizes tasks and manages time to optimize productivity.
- Knowledge of Paid Media Trends: Stays informed and understands current and emerging trends in paid media. Solid grasp of programmatic media with personal and professional experience across the programmatic space, and knowledge of emerging technologies (DMPs, DSPs, SSPs, Ad Servers, etc.).
- Team Player: Collaborates effectively with colleagues, contributing positively to group efforts. An individual who thrives in a fast-paced, dynamic environment, communicating with colleagues across time zones.
- Positive Interpersonal Skills: Brings a positive and collaborative personality that fosters an engaging and enjoyable work environment. Demonstrated ability to translate complex paid media platforms, technologies, and metrics into succinct, compelling, and conversational language for a variety of technical and non-technical audiences.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Salary : $40,000 - $85,000