What are the responsibilities and job description for the Associate Analyst (AAE level), BIDI position at Burson?
Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
Burson is looking for an entry-level Analyst to join our Social Listening & Analytics team in support of some of the most iconic global brands. If you're a recent graduate with internship experience in digital media, marketing, or communications and you're eager to dive into social media trends, consumer insights, and cultural conversations, this is your chance to grow at the intersection of data and storytelling.
This is a rare opportunity to build a career in social and digital analytics with one of the world’s top global communications firms, while working on some of the most recognizable brands in the world.
What you'll do:
- Assist with data collection, basic research tasks, organizing information
- Support project coordination efforts, meticulously documenting project details, and learning all methodologies.
- Participate in internal training sessions on research tools and best practices.
- Proofreading and numbers checking client deliverables.
- Support social media monitoring and reporting for brands, helping track cultural, competitor, and consumer trends.
- Learn to use tools like Brandwatch, Sprinklr, and NewsWhip to uncover insights that influence brand reputation, sustainability, and social impact initiatives.
- Monitor online conversations and media trends around multiple brands and corporate presence.
- Assist in preparing performance reports for campaigns and brand health tracking across social and digital platforms.
- Collaborate in a fast-paced, cross-functional environment, gaining exposure to both agency and client-side work.
Experience that contributes to success:
- Recent graduates (Bachelor’s degree in data analytics, communications, research or related field).
- Internship experience in marketing, analytics, or social media (agency, brand, or nonprofit experience all welcome).
- Curious and detail-oriented individuals who are excited by data and cultural trends.
- Strong writing, research, and communication skills.
- Proficiency in Microsoft Excel and PowerPoint; bonus points if you’ve dabbled in pivot tables, boolean searches, leveraging LLMs or dashboards.
- Comfortable juggling multiple projects and learning new tools in a dynamic environment.
- Enthusiastic team players eager to contribute to a collaborative and inclusive workplace.
#LI-BO2
Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Salary : $35,000 - $75,000