What are the responsibilities and job description for the Marketing Specialist-Commercial Real Estate position at Burnett Specialists Staffing | Recruiting?
Prestigious commercial real estate firm is looking for a Marketing Specialist to join their team. The Marketing Specialist plays a pivotal role in supporting business development and property marketing initiatives within a commercial real estate environment. This strategic marketing role contributes to the creation of compelling materials that win business, elevate property visibility, and drive client engagement.
Responsibilities
Business Development & Pursuit Marketing:
- Support the creation and assembly of proposals, presentations, and customized client communications.
- Collaborate with brokers, internal services and creative teams to craft persuasive content that elevates storytelling and strengthens pursuit strategies.
- Update or adapt team and market-specific capabilities, materials, social media content, and advertisements.
Property Marketing & Campaign Execution:
- Execute marketing campaigns that support property launches, repositioning efforts, and tenant engagement, including brochures, flyers, email campaigns, social media content, event invitations, and web pages.
- Coordinate the development of property-specific campaigns for listings, events, and tenant outreach efforts. Ensure all content reflects consistent design, strategic messaging, and alignment with brand and property goals.
Workflow Management:
- The production and distribution process of marketing collateral.
- Support event planning and execution, ensuring brand consistency and alignment with broader marketing strategies.
Qualifications
- Bachelor's degree and 1-3 years of experience in a marketing, communications, or administrative role.
- Commercial real estate, property management, architecture, or professional services experience is strongly preferred.
- Proficiency in Microsoft Office Suite and Adobe InDesign
- Familiarity with CRM systems is a plus (e.g., Salesforce, HubSpot, xRM), marketing platforms (Hootsuite, HubSpot, Google Analytics).